Senior Manager-Product Marketing

7 days ago

Noida Delhi NCR, India Innovaccer Analytics Private Limited Full time

Job Description

We are seeking a dynamic and strategicSenior Manager-Product Marketing (VBC)to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging positioning, driving product launches and delivering Sales enablement for Innovaccer s Productivity Solutions and Platform. This role will report to the Sr Director of PMM at Innovaccer and you will work closely with product management, sales, customer success and marketing teams to execute your responsibilities.

A Day in the Life

- Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry
- Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions in the Value Based Care Pillar.
- Build excellent customer facing collaterals such as first call decks, whitepapers, blogs and more
- Create content for Innovaccer events, industry events, webinars, and more
- Collaborate with demand generation and content marketing teams to create impactful marketing campaigns
- Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more
- Conduct market research to understand customer needs, competitive landscape, and industry trends
- Partner with product management to influence the product roadmap based on market insights and customer feedback
- Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts

What You Need

- 6-8 years of product marketing experience in B2B SaaS or Enterprise Software, preferably in Healthcare Technology
- Healthcare industry knowledge and experience is highly preferred.
- Proven track record of developing successful go-to-market strategies and product launches
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling stories
- Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures , and sales collateral
- Data-driven mindset with experience using analytics to inform decision-making and measure marketing impact
- Strong collaboration skills and ability to work effectively with cross-functional teams
- Experience with Physician Engagement, Healthcare AI, Data Management, Data Warehousing solutions is a plus
- Must be willing to overlap working hours with US Pacific Time Zone
- Bachelors degree required; MBA or advanced degree in a related field preferred

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