Search Engine Optimization Executive

3 weeks ago

Nashik, India Work Store Limited Full time

Company Profile:

WORKSTORE LIMITED is a leading distributor of premium commercial and industrial solutions in India. We are the exclusive partner for globally renowned brands including Dyson Hand Dryers, Lindhaus & Fimap Cleaning Machines, RLT Lighting Products, and more. Our mission is to bring innovative, high-performance products to businesses across India through a strong dealer and distribution network.

Job Summary:

We are looking for a data-driven and results-oriented Search Engine Optimization professional to develop, implement, and optimize SEO strategies that improve organic search visibility, website traffic, and conversions. The ideal candidate will have in-depth knowledge of on-page, off-page, and technical SEO, along with proven experience in managing SEO projects across industries. This role requires strong analytical skills, up-to-date knowledge of search engine algorithms, and the ability to drive measurable growth through SEO initiatives.

Key Responsibilities:

SEO Strategy & Execution

- Develop and implement comprehensive SEO strategies aligned with business objectives.
- Conduct keyword research, competitor analysis, and market insights to identify growth opportunities.
- Optimize website content, landing pages, and blogs for targeted keywords and user experience.

On-Page & Technical SEO

- Ensure proper site architecture, internal linking, URL optimization, and schema markup.
- Manage technical SEO aspects including site speed, mobile responsiveness, crawlability, and indexing.
- Conduct regular site audits and coordinate with developers for fixes and enhancements.

Off-Page SEO & Link Building

- Develop and execute link-building strategies to enhance domain authority.
- Build relationships with publishers, bloggers, and industry websites for high-quality backlinks.
- Monitor off-page performance and address toxic/broken links.

Analytics, Reporting & Optimization

- Track, analyze, and report SEO performance metrics using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.).
- Measure ROI and provide actionable insights for continuous improvement.
- Stay updated with search engine algorithm updates and adjust strategies accordingly.

Collaboration & Content Optimization

- Work closely with content, social media, and paid marketing teams to ensure an integrated approach.
- Provide SEO guidelines for new content development and digital campaigns.
- Conduct training and awareness sessions for internal teams on SEO best practices.

Key Skills & Competencies:

- Strong expertise in on-page, off-page, and technical SEO
- Proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
- Good knowledge of HTML, CSS, and basic website CMS (WordPress, Shopify, Magento, etc.)
- Strong analytical, problem-solving, and project management skills
- Excellent written and verbal communication skills
- Ability to adapt to algorithm changes and deliver consistent results

Educational Qualifications:

- Bachelor’s degree in Marketing, Business, IT, or a related field
- Certification in SEO/Digital Marketing (Google, HubSpot, SEMrush Academy) preferred

Location: Worli Mumbai

** Candidates willing to travel to Worli & Work from Office should only apply

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