SEO & Social Media Specialist

Job Description Position: SEO & Social Media Specialist Experience Level: Entry to Mid-Level Job Types: Full-time, Permanent Salary: 120,000.00 - 180,000.00 per year About the Role: We are seeking a motivated and results-driven SEO & Social Media Specialist to join our Marketing & Digital Media team. The ideal candidate will have a passion for digital marketing, a keen eye for detail, and the ability to leverage AI-based tools to enhance online visibility and engagement. This role requires managing multiple digital campaigns, creating compelling content, monitoring performance metrics, and implementing strategies that drive measurable results. You will play a key role in growing our brand presence, increasing organic traffic, and engaging our target audience across social media platforms. Key Responsibilities: SEO Strategy & Optimization: Conduct comprehensive keyword research, optimize website content, perform on-page and off-page SEO, monitor website analytics, and implement strategies to improve organic search rankings and drive traffic. Social Media Management: Plan, create, schedule, and publish high-quality content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and YouTube; actively engage with followers and respond to queries; track social media metrics and adjust strategies based on performance. Content Creation: Develop content for blogs, social media posts, infographics, videos, and other digital assets; ensure consistency in brand messaging and tone; collaborate with internal teams for approvals and campaign alignment. AI Tool Integration: Leverage AI-driven marketing tools for content generation, campaign analytics, SEO optimization, and performance monitoring; research emerging AI technologies to continuously improve campaign efficiency and results. Campaign Planning & Execution: Assist in planning and executing digital marketing campaigns across multiple channels; monitor campaign performance, identify trends, and provide actionable insights to enhance ROI. Analytics & Reporting: Prepare detailed reports on website performance, SEO rankings, social media engagement, and campaign outcomes; provide recommendations for improvement and optimization. Vendor & Stakeholder Coordination: Liaise with marketing vendors, freelance content creators, and internal teams to ensure timely delivery of campaigns and projects; maintain professional relationships and manage related communications. Industry Trends & Continuous Learning: Stay updated on the latest SEO algorithms, social media trends, and digital marketing innovations; proactively suggest strategies to improve brand visibility and engagement. What We're Looking For: Hands-on experience in SEO, social media marketing, and AI-driven marketing tools. Strong skills in content creation, copywriting, and visual communication. Analytical mindset with the ability to track KPIs, interpret data, and implement improvements. Proactive, creative, and enthusiastic about exploring new digital marketing strategies. Strong organizational skills with the ability to manage multiple projects simultaneously Why Join Us: Join a dynamic and forward-thinking team where your ideas and creativity can make a real impact. You will have the opportunity to work with cutting-edge AI tools, manage diverse digital campaigns, and play a pivotal role in shaping our brand's online presence. We offer an environment that encourages learning, growth, and innovation, with ample opportunities for career progression. Take ownership of your projects, collaborate with passionate professionals, and contribute to campaigns that engage audiences and drive measurable results.