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Ready to build the future with AI At Genpact we don t just keep up with technology we set the pace AI and digital innovation are redefining industries and we re leading the charge Genpact s our industry-first accelerator is an example of how we re scaling advanced technology solutions to help global enterprises work smarter grow faster and transform at scale From large-scale models to our breakthrough solutions tackle companies most complex challenges If you thrive in a fast-moving innovation-driven environment love building and deploying cutting-edge AI solutions and want to push the boundaries of what s possible this is your moment Genpact NYSE G is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally Through our deep business knowledge operational excellence and cutting-edge solutions - we help companies across industries get ahead and stay ahead Powered by curiosity courage and innovation our teams implement data technology and AI to create tomorrow today Get to know us at and on and Inviting applications for the role of Process Developer Management Trainee Business Analyst - Campaign Specialist- Zeta Platform In this role you will be responsible for executing marketing campaigns for one of largest North American bank and their retail clients You will work with multiple stakeholders and teams Attend required business meetings to understand the campaign objectives strategy segmentation etc then build campaigns using SAS SAS CI Responsibilities Making sure campaigns are build and launched without any errors and delays Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills Responsibilities Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution and solutions that meet the business needs of clients Map the business requirement and execute campaigns using SAS SAS CI for the respective portfolio s Work with each Service and Horizontal line internally to ensure campaign is executed and launched on-time error free Proactively reach out to the marketing managers and highlight any process improvement ideas and build value adds to the process and the team Technical Skills 1 Zeta Platform Expertise In-depth knowledge of the Zeta platform including Email Journey Builder Customer Strategy Segmentation and Targeting 2 Email Marketing Automation Understanding of email marketing automation principles including trigger-based emails workflows and personalization 3 Data Analysis Ability to analyze customer data identify trends and make data-driven decisions 4 Segmentation and Targeting Knowledge of segmentation and targeting strategies including customer profiling behavioral segmentation and predictive analytics Banking Industry Knowledge 1 Banking Products and Services Understanding of banking products and services including credit cards loans and accounts 2 Customer Communication Understanding of effective customer communication strategies including tone language and content Email Content Creation 1 Email Template Design Ability to design and create effective email templates that engage cardholders 2 Content Writing Skill in writing clear concise and compelling email content that resonates with cardholders 3 Personalization Knowledge of personalization techniques including dynamic content and variable insertion Qualifications we seek in you Minimum Qualifications UG PG in Statistics Math or Computer Science Robust campaign execution analysis experience Preferred Qualifications Skills SQL SAS SAS CI Ability to handle tasks independently and execution Prior experience in campaign execution process Why join Genpact Be a transformation leader - Work at the cutting edge of AI automation and digital innovation Make an impact - Drive change for global enterprises and solve business challenges that matter Accelerate your career - Get hands-on experience mentorship and continuous learning opportunities Work with the best - Join 140 000 bold thinkers and problem-solvers who push boundaries every day Thrive in a values-driven culture - Our courage curiosity and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters Up Let s build tomorrow together Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race color religion or belief sex age national origin citizenship status marital status military veteran status genetic information sexual orientation gender identity physical or mental disability or any other characteristic protected by applicable laws Genpact is committed to creating a dynamic work environment that values respect and integrity customer focus and innovation Furthermore please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way Examples of such scams include purchasing a starter kit paying to apply or purchasing equipment or training