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To get the best candidate experience please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts Job Category Marketing CommunicationsJob DetailsAbout SalesforceWere Salesforce the Customer Company inspiring the future of business with AI Data CRM Leading with our core values we help companies across every industry blaze new trails and connect with customers in a whole new way And we empower you to be a Trailblazer too xe2x80x94 driving your performance and career growth charting new paths and improving the state of the world If you believe in business as the greatest platform for change and in companies doing well and doing good youve come to the right place Job Title Director Product Marketing Location Bangalore India As the Director of Product Marketing for the Asia Pacific APAC region you will play a pivotal role in leading and driving product marketing strategy for Salesforce In this leadership role you will define compelling messaging develop go-to-market GTM strategies and collaborate cross-functionally with sales product and marketing teams to drive adoption and accelerate growth Your success will be measured by your ability to bring new products to market successfully enhancing Salesforces brand presence and delivering measurable business outcomes across the APAC region You will leverage your deep understanding of the market to influence product positioning tailor marketing programs and drive alignment across stakeholders from global marketing teams to local sales leaders This role also involves overseeing customer advocacy analyst relations and external communications to establish Salesforces leadership in the market Responsibilities Impact Strategic Leadership Execution Lead the GTM strategy and execution for bringing Salesforce products like Agentforce to market in APAC specifically India ensuring it aligns with overall business goals and regional growth objectives Market Penetration Adoption Drive the adoption of Agentforce and other Salesforce products in market creating scalable marketing programs that fuel pipeline growth and accelerate market share Messaging Positioning Develop tailored messaging and positioning strategies for Agentforce and other products working closely with global and regional teams Go-to-Market Campaigns Content Cross-Functional Collaboration Work closely with Product Marketing Product Management Sales Customer Success and other teams to align on product strategy and execution across the APAC region Sales Enablement Develop and deliver impactful sales enablement programs to equip sales teams with the tools training and content needed to drive new business and close deals Operational Communication Ensure consistent communication with APAC and global stakeholders including monthly business reviews and alignment on key initiatives related to Agentforce Customer Advocacy Storytelling Lead the creation of customer success stories that highlight the value of Agentforce and other Salesforce products helping to elevate Salesforces reputation in the region External Relationships Analyst Engagement Manage key relationships with analysts media and public relations positioning Salesforce as a leader in the APAC market for new and existing product offerings Leadership Innovation Identify and pursue strategic initiatives that accelerate the adoption and growth of Agentforce across APAC while driving innovation and differentiation in the market Required Skills Experience Proven Leadership 12 years of senior product marketing or leadership experience in SaaS or technology with specific expertise in the APAC market Strategic Vision Execution Demonstrated experience in launching new products including go-to-market execution and driving business outcomes Market Expertise Strong understanding of the APAC market customer behaviors and regional trends particularly within the SaaS and B2B technology sectors Messaging Positioning Mastery Ability to create compelling product messaging and positioning that resonates with diverse APAC audiences Data-Driven Approach Experience using market data customer insights and internal analytics to refine marketing strategies and optimize performance Cross-Functional Leadership Proven ability to lead and collaborate across global teams and regional stakeholders including Product Sales and Customer Success Effective Communication Excellent communication skills with the ability to craft clear concise and impactful messaging tailored to a variety of audiences Project Management Strong organizational and project management skills with the ability to lead multiple initiatives simultaneously and drive results Preferred Skills Experience with Salesforce products or other SaaS platforms particularly in the APAC region Familiarity with Agentforce or similar AI-driven products and their impact on customer service sales and operations Experience managing analyst relations and PR in the APAC region Advanced degree MBA or similar preferred Fluency in multiple APAC languages Mandarin Japanese Korean is a plus AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world Each of us has a responsibility to drive Equality in our communities and workplaces We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay employee resource groups inclusive benefits and more Learn more about Equality at and explore our company benefits at is an Equal Employment Opportunity and Affirmative Action Employer Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status does not accept unsolicited headhunter and agency resumes will not pay any third-party agency or company that does not have a signed agreement with xefxbbxbfSalesforce welcomes all