Social Media Executive

3 weeks ago

Bengaluru, Karnataka, India Expertiz in Full time
Job Description

Responsibilities:

Search

- Identifying and executing opportunities to improve our clients search rank
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage organic search engine performance and goal setting based on-site impressions, click through rates, traffic, and conversions.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.
- Conversant with latest SEO tools & tricks

Social

- Grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company / clients.
- You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience
- Build and manage the companys social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.).
- Create shareable content appropriate for specific networks to both spread our brand and our content and links.
- Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that dont yet know us.
- Run regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels.
- Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and new social networks to reach our target buyers.

Requirements:

- Graduate with at least 2 3 years of relevant experience
- Highly motivated & self driven
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Experience with data-driven SEO analysis and optimization.
- Active and well-rounded personal presence on social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Excellent written and oral communication skills.

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