Digital Marketing Specialist

3 weeks ago

Mumbai, India Aditi Tracking Support Full time

Job Description Key Responsibilities: - Develop and Execute Digital Marketing Campaigns: Design, implement, and manage campaigns across social media, email, search engines, and display advertising. - Content Creation and Management: Produce high-quality content for websites, blogs, social media, and other digital platforms. Ensure alignment with brand voice and SEO optimization. - Social Media Management: Oversee social media profiles, schedule posts, engage with followers, analyze performance metrics, and respond to comments/messages professionally. - SEO and SEM Optimization: Apply SEO best practices to improve search engine rankings and manage paid search campaigns to drive traffic and conversions. - Analytics and Reporting: Track and analyze campaign performance using tools like Google Analytics, generate reports, and provide actionable insights for optimization. - Collaborate with Teams: Work closely with sales, design, and product teams to align marketing strategies with business objectives. Participate in strategic planning and brainstorming sessions. - Stay Updated with Trends: Keep up with the latest digital marketing trends and propose new strategies to maintain a competitive edge. - Budget Management: Manage digital marketing budgets effectively to maximize ROI. Desired Candidate Profile: - Proven experience as a Digital Marketing Specialist or similar role with successful campaign execution. - Proficiency in digital marketing tools: Google Ads, Google Analytics, SEO tools, social media management platforms. - Exceptional written and verbal communication skills. - Strong collaborative and teamwork abilities, with a positive attitude. - Analytical mindset to evaluate campaign performance and optimize results.

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