Senior Marketing Associate

JOB DESCRIPTION SECTION I BASIC INFORMATION ON THE POSITION UJR Name Marketing Team member - Offline Designation Role name Marketing Associate Senior Associate Function Sales Marketing Sub Function Marketing Band 4 Manager Individual Contributor Individual Contributor SBU Realty Location Thane UJR Code SECTION II ORGANIZATIONAL RELATIONSHIPS Direct Reporting Indirect Dotted Reporting Next Level or Skip Level Supervisor Manager Head - Marketing Neeta Patel Immediate Supervisor Manager Offline Marketing Lead Sajith Jayakumar Position Marketing Team member - Offline Nirmal Kamble Number of positions reporting to the role 0 Position titles of reportees NA SECTION III PURPOSE OF THE ROLE To implement the brand marketing plans in line with brand strategy To produce marketing communication briefs for external agencies Managing and producing all Offline artwork including amends through until completion SECTION IV KEY RESPONSIBILITIES AND ACCOUNTABILITIES OF THE ROLE Branding Communication Brand building activation brand sustenance Coordinating developing the creative brief and analyzing content Developing creating executing relevant branding throughout to ensure maximum visibility Collateral management Brochures Opp Docs Gifts etc Planning Lead Gen Planning for the optimum options of ATL BTL activities as per the budget to ensure max quality lead generation Budgeting Cost budgeting allocation as per targets Agency Vendor Management Creative Outdoor Event Printing Media etc Vendor negotiation Managing the existing pool setting up a fresh network of vendors Creating maintaining tracking Purchase Requisitions Work Orders Reporting Campaign analysis - leads walk-ins bookings ROI Management reports presentations Research Market research trend analysis Competition mapping research monitoring analysis Consumer research profiling Liaisoning coordinating with cross-functional teams to ensure strategic synergies execution SECTION V KEY RESULT AREAS Key performance goals for the role Critical outcomes of a job contributing to the organization s and role s success Weightage should add up to100 1 Site level Branding and visibility 2 Enhance Customer Experience 3 Define POS Branding 4 Audit of site process and experience 5 Keep a track of competitors online communication Offers 6 Online campaign performance reporting 7 Analyze brand positioning consumer insights online customer queries ORM 30 1 Events 2 Activations 3 Conversions tools at site 4 Innovations in branding 30 1 Vendor Management - offline 2 Budget management 3 Internal stake holder coordonation - site level 4 New vendor development 5 Expenses Monitoring-Offline Online 6 Billing payments to vendor-Offline online 7 Define new process to keep track manage all approvals 20 1 OOH 2 Radio 3 Cinema 4 Participation in GTM 5 Competitors Campaign monitoring 6 Report on effectiveness of campaigns-offline online 20 TOTAL 100 SECTION VI FINANCIAL ACCOUNTABILITY GEOGRAPHICAL SCOPE as applicable Financial Accountability with exclusive authority Geographical Scope Thane SECTION VII KNOWLEDGE EXPERIENCE SKILLS AND ABILITIES Education Qualification MBA PGDM in Marketing Technical Professional Knowledge required What someone NEEDS TO KNOW COMPETENCIES Criteria Highly creative with excellent analytical abilities Excellent in communication and interpersonal skills Up-to-date on the latest trends and avenues in marketing Experience required What someone NEEDS TO HAVE DONE Basic SAP knowledge is preferred 5-8 Years of experience in Marketing preferably real estate Essential RLC for the role Essential Leadership Competencies that need to be demonstrated or how they NEED TO BEHAVE Drive results Active collaboration Customer empathy Personal Attributes required Personal qualities motivations and preferences likely to enhance performance in the role Self Discipline and should have the motivation for learning new things Ensures proper planning and time management Domain Functional skills required Vendor management OOH management Event management SECTION VIII KEY INTERACTIONS Internal Key interactions within the organization Nature or purpose of interaction Finane and Accounts Budget approvals External Key Interactions outside the organization Nature or purpose of interaction Agencies venodrs Coordinating with external agencies for advertising and marketing creative for collateral and OOH