SEO Marketing Manager

Job Description Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the world's largest enterprises to the most ambitious startupsuse Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About The Team Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises. What you'll do Stripe is seeking a SEO Marketing Manager to support and enhance global SEO initiatives and program operations. This individual will play a key role in growing the SEO program at Stripe, leading the strategy in their respective area in close partnership with the Global SEO Lead. The scope includes leading a cohesive strategy across international markets, performance reporting, and operations. To provide tailored SEO strategy for each market, you will devise international strategy in partnership with market resources. You will lead the development of frameworks and systems to operate efficiently across regions. In this role, you'll contribute to all pillars of SEO, including content, technical SEO, and offsite SEO. You will have the opportunity to work closely with a diverse range of cross-functional partners, including Growth Marketing, Product Marketing, Content Marketing, Engineering, Product, and Localization at Stripe. Responsibilities - Content operations (articles and videos): lead the day-to-day operations with quality and scale. This includes leading the execution of international content roadmaps. - Content optimization: optimize existing pieces of content to improve performance. - Content promotion and distribution: develop on-going, and repeatable strategies to promote and distribute content to increase performance. - Performance reporting: analyze and report on KPIs to track progress and identify opportunities for further enhancement. Who you are Minimum Requirements - 4 years of experience creating and executing SEO strategy. - Ability to create a compelling content marketing roadmap meeting program growth targets and GTM business objectives. This spans from identifying strategic customer pain points to conducting keyword research, delivering content briefs to copy writers, and seeing-through to the delivery of the final product. - Well-versed in SEO content production best practices, roadmap creation, topic selection, brand messaging, and voice/tone guidelines. - High attention to detail, ensuring precision and accuracy in all tasks while maintaining consistent quality in work output. - Strong international SEO skills, including ability to develop coordinated global and local content and hreflang tags. - Proficient in content management system (CMS) infrastructure as it pertains to content marketing, with 3 years of direct experience. Ability to understand the connection between user-experience and CMS, and apply this to deliver positive content marketing outcomes. - Intermediate technical SEO skills with the ability to identify opportunities and interface directly with software engineers. - Strong experience creating performance reporting and measuring success, with emphasis on content marketing reporting. - Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software. - Experience managing stakeholders, with the ability to handle multiple work streams and requests from a variety of stakeholders, balancing each of them to deliver on the true north objectives of the program and business. - Excellent presentation and communication skills (written and verbal) to effectively execute strategies and share with stakeholders. - Strong experience using a variety of SEO tools, including Google Search Console, Google Keyword Planner, SEMRush, ScreamingFrog, YouTube Studio, vidIQ etc. - Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with minimal supervision. - Proficient in professional English literacy. Preferred Qualifications - Strong understanding of the role and value of content for business metrics and users. Ability to demonstrate the ROI of content, including influenced attribution; media mixed modeling and incrementality testing experience is highly preferred. - In-house enterprise SEO experience is highly preferred. - Experience working in the following industries: payments, fintech, billing, accounting, tax, startups, enterprise business, and platforms. - Experience with B2B SEO strategy. - Content marketing experience beyond text-based and video content, including interactive content, visual assets, audio content, webinars, and user-generated content (UGC). - Multilingual literacy in German, French, Japanese, Italian, and/or Spanish. - Experience with localization / translation. - Experience with the Contentful CMS. - Experience with web UX and design. - SQL experience and ability to gather data. - Experience working with telemetry and web analytics instrumentation. - Bachelor's degree or 4 years relevant experience. In-office expectations Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in our Bucharest, Romania site have an 80% in-office expectation, and those in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible. Pay and benefits Stripe does not yet include pay ranges in job postings in every country. Stripe strongly values pay transparency and is working toward pay transparency globally.