Search Engine Optimization Executive

3 weeks ago

Indore, Madhya Pradesh, India EvenDigit Full time
Profile – Search Engine Optimization Executive

Location – Indore

Mode of working – Onsite or Hybrid

Roles and Responsibilities

- Develop and implement SEO strategies to improve organic search rankings, drive targeted traffic, and increase visibility across major search engines.
- Conduct thorough keyword research and competitor analysis to identify content opportunities and keyword gaps.
- Optimize on-page elements such as meta tags, headers, URLs, internal linking, and image attributes in line with SEO best practices.
- Collaborate with content and design teams to create SEO-friendly content and landing pages aligned with keyword strategy.
- Manage off-page SEO activities, including link building, outreach, and local citation development to strengthen domain authority.
- Perform technical SEO audits to identify and resolve crawl errors, indexation issues, page speed problems, mobile usability, and structured data enhancements.
- Monitor and analyse website performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to evaluate the effectiveness of SEO strategies.
- Generate SEO performance reports and provide actionable insights to improve KPIs such as organic sessions, CTR, bounce rate, and keyword rankings.
- Stay updated with the latest algorithm changes and SEO trends to adapt strategies and maintain competitive search visibility.
- Coordinate with web development and marketing teams to ensure technical implementations are SEO-compliant and aligned with broader digital campaigns.
- Ensure SEO best practices are consistently applied across all digital content and website platforms.

Technical Qualification and Skills

- Proficient in tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.
- Practical experience working with WordPress, Shopify, and Wix website platforms.
- Solid understanding of website architecture, crawlability, and indexation.
- Strong analytical and research skills to guide SEO strategy and reporting.
- Skilled in report creation and data visualization using Looker Studio and PowerPoint.
- Up to date with the latest Google algorithm changes, SEO best practices, and industry trends.

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