Search Engine Optimization Executive

6 hours ago

Indore, Madhya Pradesh, India EvenDigit Full time

Profile – Search Engine Optimization Executive

Location – Indore

Mode of working – Onsite or Hybrid

Roles and Responsibilities

  •  Develop and implement SEO strategies to improve organic search rankings, drive targeted traffic, and increase visibility across major search engines.
  • Conduct thorough keyword research and competitor analysis to identify content opportunities and keyword gaps.
  • Optimize on-page elements such as meta tags, headers, URLs, internal linking, and image attributes in line with SEO best practices.
  • Collaborate with content and design teams to create SEO-friendly content and landing pages aligned with keyword strategy.
  • Manage off-page SEO activities, including link building, outreach, and local citation development to strengthen domain authority.
  • Perform technical SEO audits to identify and resolve crawl errors, indexation issues, page speed problems, mobile usability, and structured data enhancements.
  • Monitor and analyse website performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to evaluate the effectiveness of SEO strategies.
  • Generate SEO performance reports and provide actionable insights to improve KPIs such as organic sessions, CTR, bounce rate, and keyword rankings.
  • Stay updated with the latest algorithm changes and SEO trends to adapt strategies and maintain competitive search visibility.
  • Coordinate with web development and marketing teams to ensure technical implementations are SEO-compliant and aligned with broader digital campaigns.
  • Ensure SEO best practices are consistently applied across all digital content and website platforms.

Technical Qualification and Skills

  • Proficient in tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics.
  • Practical experience working with WordPress, Shopify, and Wix website platforms.
  • Solid understanding of website architecture, crawlability, and indexation.
  • Strong analytical and research skills to guide SEO strategy and reporting.
  • Skilled in report creation and data visualization using Looker Studio and PowerPoint.
  • Up to date with the latest Google algorithm changes, SEO best practices, and industry trends.

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