Manager-inbound Marketing

SocialPilot is looking for someone who knows how to bring the right audience to the right page of the website and nurture them from there using various inbound marketing activities You will build meaningful SaaS products in the Martech space that the customers love You will be part of a highly collaborative group of creative problem solvers with a passion for innovation In this role you will collaborate with cross-functional product teams including UX and UI designers product managers engineers customer success managers and marketing managers This role is full-time remote in India and might require occasional domestic and international travel What you will do Create and execute inbound marketing strategies aligned with business goals focusing on content SEO email and social media Measuring and reporting on inbound marketing campaign performance Developing new growth initiatives Develop and manage a content strategy including blog posts case studies white papers and other assets to attract and engage target audiences Implement and optimize SEO strategies to improve organic search rankings and drive traffic to the website Plan and manage multi-channel marketing campaigns including email social media and other relevant channels Develop and implement strategies to generate and nurture leads through the sales funnel Track and analyze campaign performance identify areas for improvement and provide regular reports on key metrics What are you like 10 years of marketing experience major experience working SaaS companies targeting small and medium sized enterprises Must have solid understanding of Inbound Marketing Expert-level understanding of content marketing and SEO Must understand different formats of content starting from short-form content social media posts web copies etc to long-form content blogs articles e-books white papers case studies etc Should be able to strategies the 360 degree marketing campaigns and execute it efficiently to reach the target audience from multiple platforms and channels Prior hands on experience working on performance marketing activities Ability to understand the importance of branding and should be able to build strategic campaign around it Must have experience in evaluating team performance based on their KRA KPI guide motivate them to achieve the same Ability to lead a team of 10 people mentor them time to time and grow the team eventually Must be able to communicate well and work with cross functional teams About SocialPilot SocialPilot empowers over 12 000 agencies and SMBs to manage their social media publishing analytics and social engagement while collaborating with their team and clients We re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid runway SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category Our impact so far Helped 12 000 marketing agencies and SMBs across the globe 5 billion social media posts published One of the fastest-growing SaaS companies in India as listed by Inc 42 Ranked as a Leader consistently by G2 Capterra SoftwareSuggest and TrustRadius Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category Named as the Top 10 Bootstrapped Startups in India Consistently ranked as a Great Product consistently by G2 Capterra and TrustRadius Officially a Great Place to WorkTM - Certified startup Rated by YOUR STORY as the Number 1 social media scheduling tool What We Believe In Customer Obsession We put customers first while making decisions and planning future goals Ownership We believe in taking ownership of areas that we re working on We own up to our - successes and failures Moving the needle matters more than just busywork Relentless When it comes to creation innovation we stop at nothing We might fail at the first attempt but we rise back fast to try again Nimbleness We respond rapidly to changing circumstances and customer needs Collaboration Our collaboration efforts extend to our partners and customers along with our internal team We are stronger together Why join SocialPilot Complete transparency on strategy business metrics key performance indicators and major initiatives across the organization No micromanagement Own up your work and be accountable without the need for close supervision Great team Work with a great team with diverse backgrounds from world-class organizations Personal growth Design a personal learning plan and utilize organizational resources to achieve the goals Best in class health and medical benefits Profit-Sharing Plan We reward our high-performing employees by actually sharing profits with them The profits for the year 2021 were shared with the team in the final week of December Staycation Every year choose anywhere in the world to stay for a month we will take care of the expenses Open Door Policy Strong communication and transparency go a long way in creating stress-free workplaces Got a question Just ask the right person without any bureaucracy Zen-like Workspace A modern aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference meeting rooms if you decide to work from the office Powered by JazzHR