Manager Partner Marketing

Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us About the Role We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners In this role you will collaborate closely with alliances sales and global marketing teams to plan and execute campaigns that generate pipeline increase brand visibility and accelerate partner-influenced revenue You will be the strategic lead for marketing programs across key partner types resellers system integrators technology alliances and cloud platforms Key Responsibilities Partner Strategy Planning Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities Identify opportunities for co-branded campaigns joint events product launches and content marketing Collaborate with partner managers to define KPIs and engagement goals Demand Generation Campaign Execution Build and manage joint campaigns digital ads email nurtures webinars solution briefs and in-person events Track and optimize campaign performance to improve ROI Work with content design and digital teams to support execution Co-Marketing MDF Management Manage Market Development Funds MDF budgeting partner enablement approvals and claims Provide partners with campaign-in-a-box materials and templates to simplify execution Track partner-sourced and influenced pipeline and report results Partner Enablement Communications Liaison with product marketing enablement to promote propagate enablement assets for partners battle cards case studies decks etc Drive regular communication via newsletters portals and webinars Support onboarding of new partners with go-to-market playbooks Analytics Reporting Measure and report on partner marketing performance pipeline leads ROI Share insights and best practices across regions and internal stakeholders Qualifications 8-10 years of experience in B2B marketing preferably with experience in partner or channel marketing Strong knowledge of co-marketing models and working with resellers ISVs or alliances Proficient in using tools like Salesforce HubSpot Marketo Google Analytics and Excel Exceptional project management communication and cross-functional collaboration skills Experience managing MDF programs is a plus Comfortable working in a fast-paced metrics-driven environment Bachelor s degree in Marketing Business or a related field MBA is a plus Additional Information At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business Fresh vision Real impact Come build it with us