Brand Manager

4 weeks ago

Thane MH IN Mosaic Wellness Full time

Role Brand Manager Location ThaneFunction Brand Marketing Experience 4-6 years About the Role We re hiring a Brand Manager to build and grow one of the most loved consumer health brands in India You ll be responsible for how the brand is perceived how it communicates and how it builds trust across all consumer touchpoints This role blends strategic thinking creative instinct and analytical rigour You ll work closely with category performance content and design teams you will own all communication from top to mid-funnel If you think like a storyteller act like an owner and love finding patterns in data this is for you What You ll Own Brand Positioning Voice Define and protect the brand s core identity and tone across every channel TOF MOF Communication Strategy Lead the planning and execution of content influencers hero campaigns and IPs that build awareness consideration and trust TOF MOF Media Integration Work with the performance team to build effective full-funnel narratives Ensure our TOF MOF assets are not just creative but also converting Communication Systems IPs Build repeatable and scalable content formats not just one-off campaigns Brand Consistency Across Touchpoints Ensure uniformity across all consumer assets Organic Growth Search Volumes Drive top-of-funnel visibility and consistent storytelling Brand Health Tracking Run quarterly brand health trackers awareness NPS trust and use the insights to influence content performance and category priorities What We re Looking For 4-6 years of experience in brand management content-led marketing or performance-driven creative Experience in consumer brands wellness beauty or D2C is a plus Strong analytical thinker - can break down creative performance spot insights in data and connect inputs to outcomes Clear communicator structured problem-solver proactive executor Comfortable working cross-functionally across performance content category and design Owner mind-set - you push things forward without waiting for instructions You don t just execute a brand you liveit protect it and make sure every touchpoint reflects its core brand custodian in true sense MBA is preferable

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