Adobe Target Specialist, Analyst

Job Description

About This Role

BlackRock Overview:

BlackRock is one of the worlds preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the worlds capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares ETFs.

BlackRocks Digital Marketing Team is looking for a strong self-starter, who will be responsible for planning, developing and implementing successful email campaigns.

Working as part of a team based in Mumbai, the successful candidate will be responsible for implementing marketing automation campaigns using Oracle Eloqua by setting up segments, campaigns, emails, landing pages, and forms/form processing

The successful candidate will be expected to liaise with marketing, the business, and technology to successfully plan and launch email campaigns within deadline and to a high quality.

The candidate should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel & Cross-channel campaigns and event-triggered recurring campaigns.

He/she must understand and advocate email marketing practices, collaborating well with global teams.

Our Team Is Known For

- Being passionate about technology, marketing, and solving complex problems
- Being from diverse industries and academic backgrounds
- We manage the technical aspects of how marketing systems integrate with platforms like Eloqua, Adobe Target, Cvent, TalkPoint, and various CRM systems, ensuring seamless data flow and campaign execution.
- Evaluate, implement and maintain new technologies including add-on apps to improve campaign optimization
- Establish work flows to optimize and make the operations process seamless and efficient

What will you do as an analyst

Advanced Experimentation & Personalization Execution

- Design, configure, and launch A/B, multivariate (MVT), and auto-personalization tests using Adobe Targets Visual Experience Composer (VEC) and Form-Based Composer.
- Execute complex targeting and personalization strategies using Adobe Target WebSDK and at.js, ensuring seamless integration across web and mobile platforms.
- Build and manage custom mboxes, profile scripts, and audience segments to deliver highly tailored experiences.

Adobe Target Platform Mastery

- Leverage advanced features such as Auto-Target, Auto-Allocate, Recommendations, and Experience Targeting (XT).
- Collaborate with developers to implement and troubleshoot WebSDK-based implementations, ensuring accurate data collection and experience delivery.
- Maintain and optimize Adobe Target configurations, including identity stitching, edge network calls, and event forwarding.

Optimization Strategy & Roadmapping

- Develop and execute a robust testing and personalization roadmap aligned with business goals.
- Prioritize experiments based on impact, feasibility, and strategic value.

Data Analysis & Insight Generation

- Analyze test results using Adobe Analytics, Customer Journey Analytics (CJA), and other BI tools.
- Translate data into actionable insights and present findings to stakeholders with clarity and strategic recommendations.

Governance & Documentation

- Keep detailed documentation of test plans, technical configurations, and findings.
- Ensure governance and consistency in experimentation practices across teams and regions.

Cross-Functional Collaboration

- Partner with product, UX, engineering, and marketing teams to align testing initiatives with broader digital strategies.
- Communicate proactively with global stakeholders to manage expectations and share results.

What capabilities are we looking for

- Experience: 13 years of hands-on experience with Adobe Target, including deep execution experience using WebSDK and at.js.
- Technical Skills:
- Proficient in JavaScript, HTML, and CSS for test setup and troubleshooting.
- Strong understanding of Adobe Experience Platform (AEP), Adobe Analytics, and Adobe Launch.
- Experience with identity resolution, event tracking, and audience activation via WebSDK.
- Analytical Skills:
- Strong grasp of statistical significance, test design, and performance metrics.
- Skilled in using Excel, Adobe Analytics, and Customer Journey Analytics for reporting and insights.
- Execution Excellence:
- Proven ability to independently manage complex testing and personalization programs.
- High attention to detail, strong QA discipline, and ability to manage multiple experiments simultaneously.
- Soft Skills:
- Fast learner, collaborative mindset, and excellent communication skills.
- Comfortable working in a fast-paced, cross-functional, and global environment.
- Education: Bachelors degree in Marketing, Computer Science, Statistics, or a related field.

Our Benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRocks hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their childrens educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment the one we make in our employees. Its why were dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.

---