Digital Brand Manager
5 days ago
As a Digital Brand Manager you will be reporting to the Head of Marketing of the Obesity Business Unit
Our team is driven by the values of support, growth, and innovation, with a strong emphasis on collaboration and making a positive impact
Your key responsibilities will include:
Participation in developing and implementation of strategic and tactical plans of the obesity portfolio, along customer journey steps
Creation and execution of campaigns, content and events for healthcare professional engagements leveraging insights to continuously optimize the customer journey including omni-channel usage
Lead generation, management and evaluation via engagement and traffic on content, campaigns and platforms
Support communication of brand strategy and key messages to ensure organizational understanding
Qualifications
To be successful in this role, you should have the following qualifications:
Graduate in Business, Finance or Life Science and an MBA degree from a Premier B School
Total of 5+ years commercial and consultancy background, exposure to highly regulated industries is a plus
Experience in content development and campaign execution / growth marketing and lead generation across offline and online channels with national and regional adaptations
Strong understanding of digital campaign evaluation tools
Product launch, brand management and strategy execution Experience Event and congress management Experience Agency management Experience Excellent verbal, written, and interpersonal communication skills
- Ability to manage multiple projects simultaneously and work in a fast-paced, dynamic environment
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