Field Marketing Manager

Job Description About the Role: As a Field Marketing Manager, you will be responsible for planning and organizing key events from start to finish and deliver marketing leads / funnel. What will you do: - Build an event calendar, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail. - Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success. - Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other global marketing functions ensuring that all activities are well thought out and executed. - Develop field event and/or program strategy from concept to content and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time - Strategize and execute integrated marketing campaigns including webinars, email programs, direct mail and paid social via LinkedIn - Manage external relationships (vendors, Partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment. - Execute other demand generation programs on-time and within budget. - Track and optimize event/program return on investment - Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results. What we are looking for: Must have: - Atleast 3-5 years of experience in Field Marketing for SaaS products, especially in ABM or Enterprise Marketing - Knowledge of HubSpot, Salesforce, Email Marketing tools Good to have: - MBA in Marketing - Experience in content writing Measures of Success: - Increase in MQL, SQL - Increase in ICPs engaged - No of the events executed successfully Who will you report to: Regional Marketing Manager Why join us - Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation. - You are passionate about technology and its impact on the high-growth mobile technology space - Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide. - Flourish in an Environment that Nurtures Growth and Curiosity Learn More: Get to know us better before you apply Check out our product documentation, engineering blog, and customer stories to see how we work and what we value. - Clever.AI - Blogs - TesseractDB - CleverTap Product Demo About CleverTap: CleverTap is the leading all-in-one customer engagement platform, trusted by over 2,000 global brandsincluding marquee Fortune 500 companies to deliver personalized experiences at scale. Recognized as a leader in customer engagement by Forrester and Gartner, and ranked among G2's Top 10 Best Software Companies in India, we empower brands to build long-lasting customer relationships. At the forefront of our innovation is Clever.AI, driving the next wave of AI-powered engagement. With Clever.AI, brands can stay ahead in a rapidly evolving market, creating deeper connections that spark loyalty and growth. Underpinning Clever.ai is TesseractDB, our purpose-built, 11-patent data platform designed for speed and cost efficiency in customer engagement. Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap is headquartered in San Francisco, with offices in Seattle, Toronto, Vancouver, London, So Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Gurgaon, Singapore, Ho Chi Minh City, Manila, and Jakarta. For more information, visit https://clevertap.com/ or follow us on Linkedin and X. Join us in shaping the future of engagement. CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace. We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers. We're excited to showcase what we have to offer