Lead Generation

Job Description (JD) Location: Kolkata - Office-based Department: Sales / Business Development Experience: 1–3 years Employment Type: Full-Time Role Overview We are hiring a proactive Lead Generation & Appointment Setting Executive responsible for identifying potential clients, driving outbound outreach, qualifying prospects, and booking appointments for the sales/leadership team. This role is performance-driven with clear qualitative KPIs tied to lead quality, conversion efficiency, and communication discipline. Key Responsibilities - Conduct structured lead research through LinkedIn, databases, directories, and industry-specific sources. - Execute consistent cold calling, cold emailing, WhatsApp and LinkedIn outreach. - Qualify leads based on ideal customer profile and internal guidelines. - Schedule and confirm appointments with relevant decision-makers. - Maintain updated lead records on CRM/Trello/trackers. - Share regular performance reports (daily/weekly/monthly as required). - Coordinate with the sales team for handovers, feedback, and follow-ups. - Maintain strong professional communication during all outreach. Performance KPIs 1. Lead Quality Indicators - Leads must match ideal customer profile. - Lead data must be accurate, complete, and correctly formatted. - Leads should be relevant to the industry and target segments. 2. Outreach Quality Indicators - Outreach must be consistent across all channels. - Communication tone should be professional and aligned with brand guidelines. - Messages should follow approved scripts or frameworks. - Follow-up sequences must be completed on time. 3. Appointment Setting Indicators - Appointments booked should be with genuine decision-makers or relevant stakeholders. - Meetings must be confirmed before handover to the sales team. - Appointment quality should lead to meaningful sales conversations. 4. Reporting & Process Compliance - CRM/Trello updates must be maintained without backlog. - Daily activity logs and reports must be submitted on time. - Lead stages must be updated accurately across the funnel. Requirements - Experience in lead generation, inside sales, or appointment setting. - Strong spoken and written communication skills in English. - Comfortable with outbound communication and structured follow-ups. - Knowledge of CRM tools, spreadsheets, and outreach platforms. - High ownership, discipline, and target-oriented approach. Preferred Skills - Familiarity with LinkedIn Sales Navigator, Apollo, HubSpot, Zoho, etc. - Experience in digital marketing, SaaS, B2B services, or agency environments. - Strong research and documentation habits. What We Offer - Competitive salary + performance incentives. - Structured onboarding and process training. - Opportunity to grow into senior lead generation or business development roles. Apply Now Send your resume to career@theelevatedigi.com