Growth Marketing Specialist

Responsibilities: - Performance Marketing (Core Focus - 50%) - Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs. - Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing. - Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month. - Lifecycle Marketing (25%) - Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests. - Strong working knowledge of Customer.io (or similar lifecycle marketing platforms) for building and automating user journeys. - Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution. - Creative Ops (15%) - Work with design/content to generate ad creatives, UGC, and influencer assets. - Execute structured creative tests and surface insights for future campaigns. - Additional Growth Initiatives (10%) - Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance. - Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team. - Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments. Who You Are - Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company. - Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast. - Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution. - Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions. - Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy. - Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar). - Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools. What We Offer - Competitive salary - Remote working and flexibility - Team off-site in fun places - Professional development opportunities - Regular social events Interview Process: - 1:1 Interview with the Hiring Manager - Work trial and case study presentation with the Growth Marketing and the C-team. We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact us. Equal opportunity Final Round AI is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Final Round AI does not accept unsolicited resumes from search firms/recruiters. Final Round AI will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Final Round AI on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.