Growth Marketing Specialist

2 days ago

Bengaluru, India Athena Business Solution Full time

Job Title: Growth Specialist Experience: 2–3 Years Location: Bengaluru, On-site Employment Type: Full-time About the Role: We’re seeking a passionate and data-driven Growth Specialist to accelerate our brand’s digital growth and online presence. You’ll play a key role in designing and executing performance-driven marketing campaigns, analyzing data, and discovering new opportunities for audience and revenue growth. If you’re skilled in ads management, digital strategy, and creative problem-solving, then this role is for you. Key Responsibilities: - Develop and implement growth strategies to boost brand awareness, engagement, and conversions. - Plan, manage, and optimize ad campaigns across Meta Business Suite, Google Ads, YouTube, and other platforms. - Monitor ad performance and use insights to improve ROI and campaign effectiveness. - Identify new growth channels, tools, and creative opportunities to scale campaigns efficiently. - Work closely with content, design, and SEO teams to maintain consistent and effective brand messaging. - Manage social media growth, audience engagement, and performance analytics. - Track, analyze, and report on key growth metrics, including traffic, engagement, leads, and conversions. - Stay updated with evolving digital marketing trends, algorithms, and advertising tools. Requirements: - 2–3 years of proven experience in growth marketing, digital marketing, or performance marketing. - Hands-on experience with Meta Ads Manager, Google Ads, Campaign Manager, Google Analytics, and SEO tools. - Deep understanding of marketing funnels, audience segmentation, and conversion optimization. - Strong analytical mindset with the ability to derive actionable insights from data. - Creative approach to campaign ideation, testing, and scaling. - Excellent communication and collaboration skills. - Experience with email marketing, influencer partnerships, or marketing automation tools is a plus. Preferred Qualifications: - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Experience working in a startup or fast-paced digital environment. - Familiarity with tools like HubSpot, Notion, Figma, or Canva. What We Offer: - Opportunity to lead and take ownership of key growth initiatives. - Dynamic and collaborative work environment. - Competitive salary with performance-based incentives. - Access to learning and professional development opportunities.

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