Assistant Brand/Marcom Manager
6 days ago
Designation: Assistant Brand/Marcom Manager
Experience: 4-5 Years
Education : MBA/BBA
Key Skills:- Marcom, Branding, Advertising,Public Relation, Brand Management, MarketingCampaigns, Promotions. Events, Media Planning & Buying. Vendor Management
- Collaborate with cross-functional teams and external agencies to ensure consistent brand messaging and communication. Manage and track the output of the external agencies.
- Create and manage all marketing collaterals, Merchandising brochures/catalogues, manuals, etc., in line with brand guidelines. Coordinate with the design copy with content writers, 3rd party agencies and production houses.
- Track & Maintain the expenditure of the Marketing function.
- Work with vendors/agencies to create communications/marketing activities and develop supporting assets.
- Develop, implement, monitor, and evaluate communications strategy including ATL/BTL activities Print ads, Ooh, TVc to support the business objectives and maximize positive exposure in targeted market segments Ensure end-to-end execution of the campaigns and activities. Research and gather opportunities for sponsorships. Build and maintain relationships with journalists, influencers, etc.
- Work closely with the stakeholders to close the Events Expos/Trade Shows and maintain the event calendar. Plan events from start to finish according to requirements, target audience, and objectives. Prepare budgets and ensure adherence. Source and negotiate with vendors and suppliers. Coordinate all operations. Ensure the event gets completed smoothly and step up to resolve any problems, if need be. Analyze the event&aposs success, Track ROI, and prepare reports.
Qualification and Experience:
- A degree in communications/ marketing, business administration, or a related field.
- Minimum 4-5 years of experience in a similar role, market communications.
- Excellent written and verbal communication skills. Excellent interpersonal skills.
- Ability to identify and work with external partners and agencies.
- Should be able to multitask seamlessly and manage multiple projects.
- Good organizational and time-management skills.
- Must be a team player who is eager to learn and grow.
- Must have experience in end-to-end planning and executing campaigns
- Strong knowledge of Creative content development & proof reading.
- High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Good knowledge of Microsoft Office.
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