Performance Analytics Manager

Performance Analytics ManagerAmerican Giant Product Hub – E-Commerce Division Part-Time · Remote Our Vision: Data-Driven Innovation and Excellence At American Giant Product Hub, we are committed to creating innovative, high-quality solutions for our clients in the e-commerce sector. As a globally recognized leader, we understand that data is the backbone of informed decision-making. Our mission is to empower brands by leveraging cutting-edge analytics to drive strategic growth and maximize performance across the digital landscape. We are looking for a talented Performance Analytics Manager to join our team. This pivotal role is designed for someone who thrives in a data-driven environment and is passionate about using insights to fuel business growth. If you are motivated by making an impact and enjoy collaborating with a dynamic team, this position offers the opportunity to contribute to the ongoing success of our clients while working in a flexible, remote setting. Why This Role is Important The Performance Analytics Manager will play a crucial role in our mission to optimize marketing strategies and ensure that data is utilized to its full potential. Your work will directly influence how our clients approach their marketing and growth efforts by providing them with the insights and analysis needed to make informed, actionable decisions. This role is important because: - Data-Driven Decisions: You will be at the forefront of ensuring that our campaigns are continuously optimized based on key performance metrics and data insights. - Driving Success: Your analysis will help improve campaign performance, identify opportunities for growth, and ultimately lead to more efficient marketing spend and higher returns. - Strategic Impact: The insights you provide will help shape the direction of client marketing strategies, optimizing both customer acquisition and retention efforts. Key Responsibilities Data Analysis & Reporting - Develop and implement data analysis strategies to assess the performance of marketing campaigns across various channels (e.g., Google Ads, Facebook Ads, email marketing, etc.). - Generate comprehensive reports that provide actionable insights on campaign performance, KPIs, and areas for improvement. - Analyze customer behavior and conversion metrics to help inform campaign strategies, ensuring that the marketing efforts align with client objectives. Performance Optimization - Work closely with the marketing and creative teams to identify performance gaps and optimize campaigns for better results. - Use data to test and refine strategies, making recommendations to improve the customer journey and conversion rates. - Track ROI and ensure that marketing spend is maximized through continuous campaign adjustments. Collaboration & Client Communication - Collaborate with internal teams, including account managers, creative strategists, and data scientists, to provide a holistic view of campaign performance and opportunities for optimization. - Serve as the primary point of contact for clients regarding performance analytics, presenting findings and recommending strategic changes. - Provide clear, data-driven recommendations to clients, helping them achieve their marketing goals through effective, informed decision-making. Required Skills & Qualifications - Proven experience in data analysis and performance marketing within the e-commerce industry. - Strong knowledge of Google Analytics, Google Tag Manager, Facebook Ads Manager, and other relevant data analysis and advertising platforms. - Expertise in SQL, Excel, or other data manipulation and visualization tools to analyze and present performance data effectively. - Excellent communication skills, with the ability to translate complex data into clear, actionable insights for both clients and internal teams. - Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a remote work environment. - Ability to work independently while maintaining a high level of collaboration with cross-functional teams. Preferred Experience (While not mandatory, these will be highly beneficial) - Experience with data visualization tools (e.g., Tableau, Power BI). - Familiarity with A/B testing and multi-channel attribution models. - Advanced certifications in Google Analytics or Facebook Blueprint. - Knowledge of customer lifecycle analysis and retention metrics in an e-commerce context. Benefits & Working Culture At American Giant Product Hub, we foster an environment that values growth, collaboration, and innovation. As a remote-first company, we understand the importance of flexibility and strive to offer our employees a work-life balance that fits their individual needs. Benefits include: - Work from anywhere: Enjoy the flexibility to work remotely, with a schedule that accommodates your personal and professional commitments. - Career Development: We support continuous learning through professional development opportunities, training, and mentorship. - Collaborative Environment: Join a team of passionate, driven professionals who are committed to delivering exceptional results for our clients. - Mission-Driven Focus: Work for a company that values long-term relationships and creating real value for clients through data-driven insights. - Flexible Part-Time Schedule: Maintain a work-life balance while contributing to exciting and impactful projects. Ready to Make an Impact? Apply Now If you’re a motivated, detail-oriented individual with a passion for performance marketing and data analysis, we encourage you to apply for the Performance Analytics Manager role. Join American Giant Product Hub and help shape the future of e-commerce marketing while working in a flexible, remote position.