Senior Campaign Manager

Job Description

Who we are

Nothing exists to make tech feel exciting again.

We're building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you'll fit right in.

We're not here to follow the rules. We're here to make better ones.

About The Role

As Senior Campaign Manager, your mission is to drive the commercial success of the Nothing product line in India by leading fully integrated, insight-driven marketing campaigns - from pre-launch through to lifecycle. You'll ensure relevance to local audiences, generate demand, and bring best-in-class execution across channels.

This is a high-impact, cross-functional role ideal for someone who thrives in fast-paced environments, operates with precision and creativity, and is eager to build a disruptive technology brand.

Key Responsibilities

Lead Integrated Marketing Campaigns (IMC)

- Own campaigns end-to-end: pre-launch, launch, and lifecycle.
- Ensure all touchpoints (paid, owned, earned) feel connected and consistent.
- Drive alignment across functions - PR, Social, Paid Media, Retail, and others - to keep workstreams coordinated and timelines on track.
- Continuously improve workflows and handovers across teams to maximize efficiency.

Define Local Product & Launch Strategy

- Adapt global product positioning and messaging for the Indian market.
- Define the India GTM plan: timing, messaging, channel strategy, and execution roadmap in close collaboration with cross-functional teams.

Oversee Creative Briefing & Asset Delivery

- Write and manage creative briefs for all phases - from hero films to PDPs, channel banners, and social content.
- Work with in-house creatives and agencies to deliver on time, within budget, and to the highest quality standards.
- Ensure assets are optimized for each platform and align with campaign messaging.

Campaign Budget & Performance Management

- Own the full campaign budget, tracking spend and ROI.
- Use data and insights to shape plans and make informed optimizations throughout the campaign cycle.
- Report performance regularly, with a strong focus on learnings and continuous improvement.

Channel Marketing

- Act as the primary marketing lead for channel partners.
- Align on campaign timelines, promotional windows, co-branded assets, and content rollout.
- Ensure our products are well-represented and maximized across all key partner platforms at critical moments.

What We're Looking For

- Proven experience in integrated marketing campaign management, ideally within tech, consumer electronics, or high-growth consumer brands.
- Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases.
- Demonstrated ownership mindset - able to drive business performance and work independently.
- Exceptional attention to detail, with a high bar for creative execution.
- Strong cross-functional leadership skills and the ability to bring clarity and direction to teams.
- Experience working with limited budgets and maximizing impact through efficiency and creativity.
- A passion for building brand experiences that are bold, cohesive, and memorable.

Why Join Us

- No corporate red tape - just bold ideas, fast execution, and real ownership.
- You're here to disrupt and define, not follow the rulebook.
- Join the fastest-growing tech brand in India in the past decade - and shape what's next.
- Your work will have a visible impact - seen, shared, and talked about across the country (and beyond).
- Fast-track your career - surrounded by ambitious minds moving at startup speed.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products from award-winning smartphones to expressive audio and wearables blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we've grown from startup to global challenger in just a few years.

What we offer

- A chance to shape the voice of one of the most exciting tech brands
- Fast-paced and creative environment with global reach
- A culture that values curiosity, creativity, and doing things differently
- A commitment to building a diverse, inclusive, and welcoming workplace for all