Digital Marketing Manager: Hospitality

2 weeks ago

Thane MH IN Sagar Fabrics Full time

The Digital Marketing Manager will be responsible for developing implementing and overseeing digital marketing strategies to enhance the online presence brand awareness and revenue of the resort The role requires expertise in performance marketing campaign management online distribution and brand storytelling to drive direct bookings and attract new and returning guests Key ResponsibilitiesDigital Strategy Campaigns Develop and execute result-oriented digital marketing plans to achieve occupancy and revenue targets Plan and manage campaigns across Google Ads Meta Facebook Instagram YouTube and other paid platforms Identify new trends platforms and strategic marketing opportunities Website SEO Management Manage the resort website and ensure content is updated and optimized for search engines SEO Implement CRO Conversion Rate Optimization strategies to drive direct bookings Track and improve organic keyword ranking and web traffic Social Media Management Create and maintain a strong brand presence across social media platforms Plan monthly content calendars execute posts reels promotions Respond to comments messages and collaborate with influencers and travel content creators Content Creation Branding Develop engaging content for blogs landing pages newsletters and promotional campaigns Ensure brand identity is consistent across digital platforms Coordinate photoshoots and video content for resort promotions OTA Distribution Support Work closely with the revenue OTA team to enhance visibility and offers across platforms like Booking com Makemytrip Agoda Airbnb etc Support strategies to improve rankings guest acquisition and guest engagement Analytics Reporting Monitor campaign performance through Google Analytics social media insights and CRM tools Evaluate ROI conversion funnels CPC CPA and booking trends Provide monthly performance reports and recommendations Skills Qualifications Bachelor s Master s degree in Marketing Mass Media Business or related field 4-7 years of digital marketing experience preferably in hospitality travel resort industry Strong knowledge of SEO SEM paid ads social media marketing and email automation Familiar with PMS CRM systems Google Analytics 4 Meta Ads Manager Google Ads Excellent communication content writing and creative thinking abilities Ability to manage marketing budgets and deliver performance-driven campaigns Job Types Full-time Permanent Pay 35 000 00 - 50 000 00 per month Benefits Provident Fund Work Location In person

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