[Apply Now] Hospital Marketing Manager

3 weeks ago


Baghpat UP IN Rama Medical College Hospital & Research Centre Full time

Job Title Marketing Manager - Hospital Department Marketing Business Development Reports To Hospital Operation Head Location Rama Hospital Baghpat UP Work Type Full-time Field Office Based Job Purpose To plan develop and execute marketing strategies that enhance the hospital s visibility patient footfall brand value and community engagement Key Responsibilities 1 Strategy Planning Develop and implement hospital marketing plans aligned with business goals Analyze local market trends competitors and patient needs to design effective campaigns Identify and develop service lines or specialties for promotion 2 Doctor Referral Engagement Build and maintain strong relationships with local physicians referral doctors and clinics Conduct regular visits CMEs health talks and outreach programs with doctors Track and report referral trends and work on strategies to improve them 3 Community Corporate Outreach Organize health camps wellness programs and awareness drives in schools societies corporate offices etc Build corporate tie-ups for preventive health check-ups OPD packages and IPD admissions 4 Branding Communication Coordinate with design and media teams for internal and external promotional material posters brochures digital content Supervise signage branding and patient experience initiatives inside and outside the hospital Ensure consistent brand messaging across all communication channels 5 Digital Social Media Marketing Plan and oversee social media and online marketing campaigns Google Ads Meta Ads SEO Work with digital agencies or internal teams for content calendars creatives and lead generation 6 Event Management Plan and manage hospital events such as doctor onboarding programs public seminars celebration days e g World Heart Day etc Handle logistics coordination and promotions for each event 7 Budgeting Reporting Prepare monthly marketing budgets track expenses and measure ROI Generate reports on patient acquisition campaign effectiveness and brand reach Eligibility Criteria Qualification MBA in Marketing Healthcare Management Hospital Administration Experience 5-10 years in hospital or healthcare marketing Experience in B2C and B2B healthcare marketing outreach and digital campaigns Key Skills Strong communication negotiation and relationship-building skills Strategic thinking with analytical ability Knowledge of healthcare market trends and patient behavior Proficiency in MS Office CRM tools and digital marketing platforms Leadership and team management capabilities Job Types Full-time Part-time Permanent Fresher Pay From 50 000 00 per month Benefits Food provided Paid sick time Schedule Day shift Evening shift Fixed shift Morning shift Night shift Rotational shift Weekend availability Supplemental Pay Commission pay Overtime pay Shift allowance Work Location In person



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