SDR Team Lead

2 weeks ago

Bengaluru, Karnataka, India Anakin (YC S21) Full time
Location: Bangalore, India (In-office, Monday to Friday)

Roles & Responsibilities -

- Set up the BDR/SDR function from scratch: Establish the sales development framework, processes, and outreach strategies to generate a robust sales pipeline.
- Hire, train, and manage a team of 15 SDRs: Recruit talented entry-level SDRs, develop their skills through coaching and training, and lead them to productivity.
- Define goals, KPIs, and incentive structures: Set clear performance targets for the SDR team, establish key metrics (e.g., SQLs, conversion rates), and design incentive plans to motivate and reward high performance.
- Drive operational efficiency: Implement processes and tools to maximize team productivity (such as CRM workflows and automation), and ensure SDRs consistently achieve or exceed their targets.
- Align with business and revenue goals: Continuously align the SDR team's activities with the company's broader sales objectives and quarterly revenue targets, adjusting strategy as needed based on evolving business requirements.
- Cross-functional collaboration: Work closely with Marketing to refine lead qualification criteria and with Sales leadership to ensure a smooth handoff of qualified leads, optimizing the end-to-end lead generation process for better conversion.
- Implement outreach best practices: Utilize and instill best practices in outbound prospecting, including effective email campaigns, call scripts, social selling (e.g., LinkedIn outreach), and the smart use of sales automation tools.
- Foster a high-performance culture: Create an environment of accountability, continuous learning, and enthusiasm; regularly review SDR performance, provide ongoing coaching and feedback, and celebrate team wins to maintain morale and drive results.

Requirements -

- Experience: Overall 6+ yrs and minimum 3+ years of experience in SDR/BDR leadership roles within IT or SaaS companies, with a proven ability to design and manage global lead generation strategies.
- Team Leadership: Strong track record of hiring, coaching, and scaling SDR teams (ideally having built a team or function from the ground up).
- Strategic & Metrics-Driven: Demonstrated ability to develop sales development strategies and processes. Metrics-driven mindset with skill in defining and tracking KPIs (e.g., outreach volume, SQLs, conversion rates).
- Startup Aptitude: Experience working in a fast-growing startup or scale-up environment, with the adaptability to thrive in a dynamic setting.
- Communication Skills: Excellent communication and stakeholder management skills, including the ability to report on pipeline metrics and insights to senior leadership.
- Tech Proficiency: Proficiency in CRM systems (such as Salesforce or HubSpot) and familiarity with sales engagement platforms and automation tools. Comfortable leveraging data enrichment and prospecting tools to enhance outreach.
- Self-Starter: Proactive and self-driven, capable of independently assessing business needs and setting both personal and team targets accordingly.

Preferred Qualifications -

- International Markets Experience: Prior experience working with North American and European B2B markets, with an understanding of regional nuances in outreach and prospecting.
- Analytical Mindset: Strong analytical and process-optimization skills, enabling continuous improvement of SDR workflows and performance.

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