Social Media Analyst

2 weeks ago


Chennai, India Expertiz in Full time

Job Description Ability to generate creative content on a day-to-day basis. Should possess excellent analytical skills. - Has good knowledge with principles of SMM - Must be proficient in English and should have a flair in writing daily postings on various Social Channels. - Good technical understanding and can pick up new tools quickly - Ability to manage multiple projects, prioritize and meet tight deadlines in a fast-paced environment - In-depth knowledge and understanding of all social media platforms - Knowledge of blogging and seeding to relevant blog pages, groups on social platforms and relevant communities. - Ability to effectively communicate information and ideas in written and verbal format, and build and maintain engaging conversations online. - A Team player, with the confidence to take the lead and guide other departments when necessary - Complete Social Media Management for a brand; ranging from strategy, plans,execution and monitoring the results. - Collects and analyses data related to social media marketing campaigns. - Tracks performance of various social media initiatives and develops/implements changes to improve business results. - Assists organisations in identifying appropriate social media channels for their specific business needs, and tailors campaigns to the target audience. - Familiar with a variety of the field's concepts, practices, and procedures. - Relies on extensive experience and judgement to plan and accomplish goals. - Performs a variety of complicated tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. - Experience across driving Social Media campaigns for National brands(Ideal) - Generate reports on Social Media campaigns, highlighting positives & negatives and campaign progress - Proficient in Qualitative and Quantitative research methods - Leverage technical tools and quantitative data to ensure overall campaign success, uncover problems, and measure results. - Deliver real time content within relevant social spaces which dynamically engages the audience - Should be able to build and nurture a community online - Be the agony aunt of the team by providing analysis and recommendations as various projects evolve. - Prepare campaign insights reports, including analysis and research leveraging performance and delivery data. - Must have a go-getter attitude and should be aware of various Social media trends. - Should be proficient in deadlines and reporting to Senior Managers. - Will report to a Social Media Manager or head of a unit/department. - Candidates with blogging, newsletter writing and management, press releases experience would be preferred. Skills required: - A graduate degree - Proven experience in Digital and/or Social Media Marketing with a digital agency - 1 4 years experience in social media marketing with demonstrated successes - Candidates with knowledge in design softwares like Photoshop, Illustrator etc. will be preferred. - Should have experience of conceptualising, executing and managing social media/digital campaigns for brands, preferably national brands. - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere - Experience in Digital media company/online media company with proven ability to lead a team will be preferred - Proficiency in MS Excel, PowerPoint, and Word - Passion for social media and internet marketing industries - Excellent verbal and written communication skills



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