Social Media Manager

2 weeks ago


Chennai, India Cloutgency Full time

Role Overview Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities● Retention-Focused Social StrategyDevelop social media strategies that support customer retention objectivesCreate content calendars focused on customer education, community building, and loyaltyPlan and execute customer success stories and user-generated content campaignsImplement social media customer service and support strategies● Community ManagementBuild and nurture online communities around D2C brandsManage customer interactions, reviews, and feedback across platformsCreate engagement strategies that encourage repeat customers to advocate for brandsDevelop loyalty and referral program promotion through social channels● Content Creation & CurationCreate educational and entertaining content that adds value beyond product promotionDevelop customer onboarding content for new purchasersCreate behind-the-scenes content that builds brand connection and loyaltyCurate user-generated content and customer testimonials● Cross-Channel IntegrationAlign social media content with email and WhatsApp campaignsSupport retention campaigns through social media promotionDrive traffic to loyalty programs and retention-focused landing pagesIntegrate social media with customer lifecycle marketing effortsKey Performance Indicators● Social media engagement rates and community growth● Customer retention attribution from social media activities● User-generated content volume and engagement● Social media customer service response time and satisfaction● Cross-channel campaign integration effectiveness



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