Art Specialist
4 weeks ago
Job Description
About Turno
Turno is building Indias most trusted commercial EV ecosystemmade for the real heroes of our economy: the rickshaw drivers, delivery riders, and small fleet owners who keep India running.
From choosing the right EV to financing, buyback, and resale, Turno supports the complete ownership journeynot as a seller, but as a true partner and saathi.
We operate on one belief: mobility is not just movementits livelihood.
And we are looking for an Art Director who can turn that belief into a visual language that feels authentic, grounded, and emotionally resonant.
The Role
As an Art Specialist at Turno, you will co-lead the visual identity and creative direction of the brandworking hand-in-hand with our content and strategy team.
Your focus will be on creating visual campaigns and content that speak directly to Tier 2/3 and rural Indian marketsin languages, styles, and emotions that matter to them.
This is not just about aesthetics. Its about storytelling through accessible, inclusive design that helps auto drivers understand, believe in, and choose EVs confidently.
Key Responsibilities
- Own the visual execution of Turnos brand identity across platformsfrom hoardings to website banners to in-store signage.
- Translate strategic briefs into visual campaigns that are regionally resonant and functionally clear.
- Develop creative assets for digital (social, video), print (leaflets, banners), and retail (storeboards, vehicle branding).
- Collaborate with copywriters and marketing teams to deliver 360 campaigns tailored for local audiences.
- Build and manage a local design systemcolor palettes, iconography, layoutsthat can scale across multiple towns and languages.
- Lead the art direction of educational contenthow-to guides, EV explainer infographics, EMI flow visuals, and more.
- Oversee external creative vendors and local printers for execution consistency and quality.
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Qualifications & Experience
- 57 years of experience in a visual design, graphic design, or art direction role
- Minimum 3+ years working in a brand or campaign-focused creative team
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