Account Director

3 weeks ago

Mumbai, Maharashtra, India Burson Cohn Wolfe Full time
Job Description

What you'll do:

Media Relations:

- Build and maintain strong relationships with senior editors and journalists
- Secure media coverage for clients
- Respond to complex media queries

Journalism:

- Proven experience of at least 5 years as a journalist covering BFSI sector and capital markets
- Excellent writing, editing, and communication skills.

Content Management:

- Develop and implement content strategies for clients
- Create and edit high-quality content
- Ensure timely and effective content distribution

Business Development:

- Support Directors and Senior Leaders in identifying opportunities for organic growth with existing clients and keep up with client and market changes that could lead to new business opportunities.
- Support our new business development process by actively developing business contacts through professional activities and network with professional contacts as a means of exchanging ideas and opening new client opportunities.
- Introduce existing clients to BURSON offices in other geographies to contribute to the regional/global growth of the company.

Talent Management:

- Coach, mentor, and delegate responsibilities to junior staff
- Foster teamwork and build morale and motivation within account teams ensuring that good performance and efforts are recognized.
- Create an inclusive and welcoming environment that engage all individuals without bias and demonstrate flexibility in a changing work environment.
- Support directors and senior leaders to help team members to identify development needs, acquire new skills and grow within the organization.
- Provide continuous constructive feedback to team members- not just during performance reviews- to develop the next generation of client leaders.
- Conduct learning and development programs and participate in staff retention initiatives.
- Serve as a role model to the junior staff, embodying the values of the company.

Financial Management:

- Know and meet billability targets.
- Act as a conduit between finance and the client servicing team to ensure that accounts are profitably managed; understand the reason for over and under servicing.
- Follow agency procedures for client budgets, budget tracking, contract approval and billing rates.
- Support senior leaders to prepare and manage annual budgets and forecasts of projected income.
- Manage your team and allocate resources for agency profitability.
- Understand client contracts and assist with the development of detailed scopes of work.
- Ensure that contracts and terms and conditions of businesses are issued and signed by all new clients prior to the commencement of work.
- Support your director to contribute to BURSON s business plans to increase market share and profits.

Experience that contributes to success:

- Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.
- Between 7 to 10 years work experience in media relations, content management, public relations or the communications industry, out of which at least 4 years should be in an associate / director position servicing client

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