Lead-digital Marketing

The Role We are seeking a dynamic and results-driven Lead- Digital Marketing in our digital marketing team to spearhead our digital strategy and lead a team of marketing professionals This role requires a blend of strategic thinking hands-on execution and leadership skills to drive Innovaccer s brand presence lead generation and digital growth initiatives globally A Day in the Life Lead and manage the digital marketing for multiple categories ensuring alignment with organizational goals Develop and execute end-to-end digital marketing strategies across multiple channels SEO SEM email social media paid media display retargeting Own and optimize digital lead generation campaigns to drive pipeline growth and revenue impact Collaborate with the content design and product marketing teams to deliver integrated marketing campaigns Drive SEO SEM strategy to improve search visibility and organic traffic Manage digital advertising budgets ensuring ROI optimization across paid campaigns Leverage analytics tools Google Analytics HubSpot Marketo LinkedIn Campaign Manager etc to track KPIs and report performance to leadership Stay ahead of digital trends martech innovations and best practices to continuously evolve Innovaccer s digital presence Mentor and upskill team members to foster professional growth and collaboration Requirements Bachelor s or Master s degree in Marketing Business Communications or related fields 5-7 years of experience in digital marketing Proven expertise in B2B SaaS or healthcare technology marketing preferred Strong understanding of performance marketing inbound strategies SEO SEM social media ABM and marketing automation platforms Experience with tools like Google Analytics Google Ads HubSpot Marketo Salesforce LinkedIn Ads and SEO platforms Ahrefs SEMrush etc Exceptional analytical leadership and project management skills Ability to thrive in a fast-paced high-growth environment with a strong focus on results Benefits We offer competitive benefits to set you up for success in and outside of work Here s What We Offer Generous Leaves Enjoy generous leave benefits of up to 40 days Parental Leave Leverage one of industry s best parental leave policies to spend time with your new addition Sabbatical Want to focus on skill development pursue an academic career or just take a break We ve got you covered Health Insurance We offer comprehensive health insurance to support you and your family covering medical expenses related to illness disease or injury Extending support to the family members who matter most Care Program Whether it s a celebration or a time of need we ve got you covered with care vouchers to mark major life events Through our Care Vouchers program employees receive thoughtful gestures for significant personal milestones and moments of need Financial Assistance Life happens and when it does we re here to help Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs ensuring help is there when you need it most Innovaccer is an equal-opportunity employer We celebrate diversity and we are committed to fostering an inclusive and diverse workplace where all employees regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age marital status or veteran status feel valued and empowered Disclaimer Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us We do not guarantee job spots or engage in any financial transactions related to employment If you encounter any posts or requests asking for payment or personal information we strongly advise you to report them immediately to our HR department at px innovaccer com Additionally please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information including bank account details About Innovaccer Innovaccer activates the flow of healthcare data empowering providers payers and government organizations to deliver intelligent and connected experiences that advance health outcomes The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive coordinated actions that elevate the quality of care and drive operational performance Leading healthcare organizations like CommonSpirit Health Atlantic Health and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure extending the human touch in healthcare For more information visit us out on YouTube Glassdoor LinkedIn Instagram and the Web