Marketing Analyst

6 days ago

Solapur, Maharashtra, India Antal International Full time

We are seeking a detail-oriented Marketing Data Analyst to join our Marketing Analytics team The ideal candidate will bring 2-4 years of experience in campaign performance analysis reporting and data-driven optimization This role requires strong analytical skills expertise in SQL and BI tools and an ability to translate complex datasets into actionable insights that improve engagement and ROI Prior experience in healthcare pharma or life sciences marketing analytics is highly desirable Key Responsibilities Analyze media campaign performance across email display programmatic native and social channels Track measure and report on KPIs such as impressions CTR CPM engagement and qualified reach Build and maintain dashboards and reports using BI tools Tableau Looker Power BI Deliver clear actionable insights to cross-functional stakeholders in marketing sales editorial and client services Support testing strategies A B multivariate to drive optimization and campaign efficiency Ensure data integrity and compliance with privacy regulations HIPAA GDPR Use data storytelling and visualization to support decision-making and strategic planning Experience Qualifications Bachelor s degree in Marketing Data Science Statistics Business Analytics or related field 2-4 years of experience in marketing analytics media analytics or campaign reporting Proficiency in Excel and SQL for data extraction and manipulation Hands-on experience with BI reporting platforms Tableau Looker Power BI Solid understanding of digital marketing metrics and cross-channel attribution models Exposure to HCP audience data NPI matching or third-party datasets IQVIA Veeva MedPro is a plus Strong analytical thinking problem-solving and communication skills

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