Omnichannel Retail Product Manager

Job Description About Berkowits Berkowits Hair & Skin Clinics is one of India's most trusted names in hair and skin solutions, offering advanced clinical services and a fast-growing portfolio of retail products. Our product ecosystem spans targeted hair-care and skin-care ranges including: Protect | Grow | Radiate | Clear | Renew | Nourish | Hair Care Essentials We are now expanding aggressively across clinics, D2C, marketplaces, and quick-commerce channels and are looking for a high-ownership professional to lead this journey. About The Role The Omnichannel Retail Product Manager will lead the development, lifecycle management, and multi-channel retail growth of Berkowits & Workowitz product portfolio. You will work across product development, clinic retail, e-commerce, marketplaces, and P&L making this one of the most impactful roles in the organisation. Key Responsibilities - Product Development & Roadmap Ownership - Manage the complete lifecycle of all SKUs concept formulation packaging launch performance tracking. - Work closely with dermatologists, trichologists, and vendors to create differentiated hair & skin products across Berkowits ranges. - Ensure compliance, testing, certifications, and regulatory documentation. - Maintain a structured product roadmap with clear timelines for new launches and upgrades. - Vendor & Manufacturing Management - Source, negotiate, and manage external manufacturers, formulators, packaging partners, and suppliers. - Ensure quality standards, cost efficiency, and timely batch production. - Oversee artwork development, packaging design, and brand consistency for all SKUs. - Drive operational efficiencies across manufacturing and sourcing workflows. - Inventory, Supply Chain & Replenishment - Forecast demand across clinics, warehouses, marketplaces, and D2C channels. - Build strong reorder mechanisms to prevent stockouts and overstock. - Coordinate with procurement, warehouse, and logistics teams for timely replenishment. - Monitor batch ageing, inventory health, and inter-channel stock allocation. - Clinic Retail (T2C) Growth Major Focus Area - Drive product sales through 48+ Berkowits clinics across India. - Build and execute training modules for consultants, doctors, and clinic teams. - Implement in-clinic promotions, sampling programs, bundling, and visibility tools. - Track SKU-wise clinic performance and take data-backed commercial decisions. - D2C & Website Commerce - Own revenue, conversions, and performance of Workowitz products on berkowits.in / Workowitz platforms. - Improve website funnel metrics through pricing, content optimisation, review generation, UGC, and A/B testing. - Build seasonal, thematic, and treatment-based product campaigns. - Collaborate with marketing and design teams to enhance the D2C ecosystem. - Marketplaces: Amazon, Nykaa, Flipkart - Drive growth on all major marketplaces. - Manage listings, A+ content, ratings, reviews, catalogue hygiene, and visibility. - Lead promotions, ad budgets, brand events, and marketplace-led growth programs. - Optimise pricing, margins, contribution, and operational metrics. - Quick Commerce (Blinkit, Zepto, Swiggy Instamart) - Drive placement and visibility of Workowitz products across q-commerce platforms. - Manage assortment, pricing, replenishment, and rapid experimentation cycles. - Use real-time sales data to improve performance and category relevance. - Consumer Insights & Competition Benchmarking - Track customer feedback, reviews, and channel-wise sentiment. - Monitor competitor launches, claims, positioning, pricing, and innovation trends. - Identify gaps and opportunities across hair-care and skin-care portfolios. - P&L Ownership - Own SKU-level profitability, pricing architecture, and margin management. - Analyse COGS, contribution margins, promotions, and marketing efficiency. - Build quarterly growth plans and the new product pipeline. Experience Who Should Apply - 37 years in D2C, FMCG, Beauty/Personal Care, Wellness, or Marketplace Category Management. - Experience in product development, vendor management, or marketplace growth strongly preferred. Skills - Strong understanding of retail + D2C + marketplace ecosystems. - Excellent analytical abilities: forecasting, sales analysis, Excel/Google Sheets. - Creative approach to product development and brand positioning. - Strong communication, presentation & vendor negotiation skills. - Ability to hustle, experiment fast, and collaborate cross-functionally. Personality DNA - High ownership and bias for action. - Entrepreneurial, proactive, and excited about building & scaling products. - Thrives in fast-paced, high-growth environments with ambiguity. - Passion for beauty, hair-care, and wellness categories. What This Role Offers - Opportunity to build one of India's strongest clinic + D2C beauty brands. - Chance to lead product strategy for a portfolio with national reach. - High autonomy, rapid growth, and direct P&L impact. - Work directly with the leadership team at Berkowits.