Marketing And Funnel Specialist

Marketing and Funnel Specialist Virtual Employee Chennai India Are you passionate about architecting high-performing marketing funnels and driving impactful digital advertising outcomes Do you thrive at the intersection of marketing technology automation and performance data We re looking for a Digital Advertising Funnel Specialist to help us scale intelligent automation-driven marketing strategies for both internal growth and client-facing programs About the Job To architect and optimize high-performing marketing funnels and support digital advertising initiatives that drive measurable lead generation and client acquisition outcomes The Digital Advertising and Funnel Specialist acts as a subject matter expert in GoHighLevel and complementary platforms enabling scalable automation-powered marketing for internal growth and client-facing programs As part of Vendasta s AI-forward marketing team this role also helps evolve our funnel strategies through smart automation AI tools and iterative testing to deliver improved marketing ROI Your Impact As a Marketing and Funnel Specialist you ll work with Marketing and cross-functional teams to Design build and iterate multi-step marketing funnels using GoHighLevel and other automation platforms Align funnel architecture with campaign objectives and client value propositions Optimize user flow across landing pages forms CTAs and follow-ups using performance data and testing Develop deploy and optimize automated email and SMS campaigns Handle segmentation dynamic content A B testing and deliverability best practices Ensure compliance with privacy standards such as CAN-SPAM GDPR and TCPA Assist with building launching and reporting on paid digital campaigns Google Ads Meta Translate ad insights into funnel refinement recommendations Collaborate on creative iterations to improve campaign performance Track and report funnel KPIs including conversion rates engagement and cost-per-lead metrics Conduct structured A B tests on funnel elements and campaign assets Share insights and iterate based on real-world results Partner with Account Managers Media Specialists and Design to ensure campaigns are cohesive on-brand and results-oriented Actively contribute to strategy sessions retrospectives and planning sprints What you bring to the table 2 years experience with GoHighLevel or similar funnel campaign platforms Hands-on knowledge of email SMS marketing automation and compliance Proficient in data interpretation campaign analysis and reporting Strong written communication attention to detail and organizational ability Comfortable working remotely and cross-functionally in a fast-paced team Experience with paid media Google Meta Facebook Ads CRM or lead nurturing platform experience GoHighLevel preferred Skilled in funnel troubleshooting testing hypotheses and data-driven decision-making Growth mindset and adaptability to emerging marketing technologies About Vendasta We help businesses get more customers And keep them We re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them At Vendasta you ll be part of something ambitious helping bring AI transformation to local businesses at scale As a team member you ll enjoy Competitive health benefits flex time and annual work-from-anywhere options Equity opportunities and a chance to directly shape our AI future A vibrant workplace culture that embraces experimentation thought leadership and continuous learning A place where building AI isn t just a buzzword it s the core of everything we do Perks Join the Vendasta team where your well-being and growth come first Step into a workplace that blends competitive health benefits with true flexibility including flex time and an annual work-from-anywhere policy Take ownership of your future with our Employee Options Program and enjoy the little things like daily snacks a vibrant cafeteria and catered Friday lunches at our offices Invest in your growth through education reimbursement in-house learning opportunities and a suite of leadership development programs We re driven by our values Drive Innovation Respect and Agility and it shows in everything we do Give back through community initiatives and volunteer opportunities and build more than just a career build a life you love At Vendasta you ll find the support the challenge and the culture to thrive Discover your potential Make an impact Grow with us Discover your potential Build something that matters Help us lead the AI revolution from right here in Chennai