Assistant Marketing Manager- Qsr For Mumbai

5 days ago

Mumbai Maharashtra, India Talent Leads HR Solutions Full time

We are looking for a dynamic and detail-oriented Assistant Marketing Manager to join our fast- paced Quick Service Restaurant QSR marketing team This role demands a strong grasp of brand marketing product innovation digital engagement and on-ground activation The ideal candidate will support end-of-the-end marketing initiatives from ideating new products to executing influence campaigns and coordinating exciting in-store and city-level events Key Responsibilities 1 Brand Campaign Management Assist in planning and executing integrated marketing campaigns to drive brand awareness customer engagement and sales Ensure brand consistency across all channels and marketing materials Coordinate with creative and media agencies for timely campaign execution 2 New Product Development NPD Collaborate with cross-functional teams R D operations supply chain to support the ideation positioning and launch of new menu items Conduct competitor benchmarking and consumer trend analysis to inform product innovation Assist in packaging naming pricing strategy and go-to-market planning for new products 3 Influencer Partnership Marketing Identify and collaborate with relevant influencers food bloggers and content creators to promote the brand and campaigns Manage influencer briefs contracts timelines and content approvals Track and evaluate influencer campaign performance and ROI 4 Event Activation Management Plan and execute in-store marketing activities store opening promotions and themed activations Organize city-wide events food festivals sampling drives or collaborations to boost local visibility Coordinate with vendors event agencies and operations teams for flawless execution 5 POS In-store Promotions Design and implement promotional strategies and merchandising at the outlet level Ensure accurate and timely rollout of marketing materials such as menu boards tent cards signage and window displays 6 Market Research Consumer Insights Conduct market research focus groups and customer surveys to gather feedback on campaigns and products Analyse sales and behavioural data to inform future marketing strategy 7 Budget Reporting Assist in tracking marketing budgets PO processing and vendor payments Compile campaign reports track KPIs and prepare post-activity analyses

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