Marketing Manager
3 days ago
Company Profile We are a technology and innovation company delivering technology solutions to thousands of users across industries for almost two decades in India as well as overseas Our team of experts delivers unmatched experience in sales support services With a strong research development division and industry leading technology partnerships Sparsh strives to deliver innovation excellence in making life simple happy for our customers Along with that we also have our own software development team developing software for the new millennium on the latest technologies Website https sparshinnovators com Roles and Responsibilities Develop strategies and tactics to build strong brand positioning Promote a business product and services and ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation content curation pay per click campaigns event management publicity social media lead generation campaigns copywriting performance analysis Drive organic and paid acquisition channels Communicate with management about marketing initiatives and project metrics as well as to brainstorm fresh strategies as required Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Academic Requirements 1 Graduation preferably in Business Management 2 MBA PGDM PGPM in Sales and Marketing Experience Requirements 2-3 years of experience as a Marketing Manager Experience with IT Software product companies would be preferred Ideal candidate would be someone with Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage educate and motivate Solid knowledge of website analytics tools e g Google Analytics NetInsight Omniture WebTrends Experience in setting up and optimizing Google AdWords campaigns Advanced understanding of human behavior and a desire to help consumers find exactly the right product or service to suit their needs Numerically literate comfortable working with numbers making sense of metrics and processing figures with spreadsheets CRM A sense of aesthetics and a love for great copy and witty communication along with excellent writing skills Up-to-date with the latest trends and best practices in online marketing and measurement Job Types Full-time Permanent Pay 15 000 00 - 25 000 00 per month Benefits Cell phone reimbursement Health insurance Internet reimbursement Provident Fund Schedule Morning shift Supplemental Pay Performance bonus Yearly bonus Ability to commute relocate Bistupur Jamshedpur - 831001 Jharkhand Reliably commute or planning to relocate before starting work Required Education Bachelor s Required Experience Marketing Activities Planning Execution 2 years Required Traditional Marketing Campaigns 1 year Required Digital marketing 1 year Required Email marketing 1 year Required Content marketing 1 year Required Language English Required Willingness to travel 50 Required
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