Apprentice - Content Writer

Job Description

Content Writer Apprentice - PR Comms & Influencer

About Amber

Amber is a global student accommodation platform that helps students find and book their ideal housing near top universities across the world. With a presence in 100+ cities and partnerships with 300+ property providers, we&aposre transforming the student housing experience through technology, transparency, and data-driven growth.

Role Overview

At amberstudent.com, our mission is to create engaging and insightful content that serves both B2B and B2C audiences in the student housing industry. We are looking for a Content Writer Apprentice to write high-quality content for ambers blog page, off-page activities, SEO link-building, script writing, and research-based content for the B2B audience.

This role is ideal for a creative and detail-oriented writer with 0-1 year of experience in content writing, link building, fair knowledge of off-page, B2B marketing and a basic understanding of SEO. The ideal candidate will craft compelling content across various diverse formats like blogs, newsletters, industry reports, case studies, video scripts, and social media.

Key Responsibilities

- Support link-building by identifying high-authority sites, placing contextual backlinks, aligning with SEO, and ensuring relevant brand tone
- Write SEO-optimised guest blogs and outreach content catering to relevant audiences
- Conduct keyword research for blogs and competitor audits to identify content gaps
- Insert anchor text and backlinks naturally to support off-page SEO
- Collaborate with SEO and content teams to track performance and refine strategies
- Stay updated on off-page SEO trends and share fresh ideas for improving domain authority
- Help draft captions, short posts, and engagement hooks for LinkedIn posts for Ambers B2B pages to boost thought leadership and visibility
- Draft YouTube scripts for property descriptions and other paid campaigns.
- Monitor and report rank tracking across high-priority keywords and regions using tools like Ahrefs and SEMrush.
- Track outreach and placement progress via Google Sheets and dashboards to ensure smooth execution
- Perform competitor analysis to benchmark Ambers performance and discover new backlink/content opportunities.
- Stay updated on the latest Google algorithm updates and SERP trends.

Required Skills & Experience

- Bachelors/Masters in Marketing or any related field with 0-1 year of work experience preferred.
- Sound understanding of B2C content writing across multiple formats like blogs, email marketing, etc.
- Sound understanding of off-page SEO and other link-building techniques.
- Familiarity with platforms like LinkedIn, YouTube, etc.
- Strong written and oral communication skills.
- Enthusiastic, creative mindset with attention to detail.
- Ability to manage multiple projects independently and meet deadlines.
- Design sensibility, understanding briefs and ability to work collaboratively for cross-team projects.
- Familiarity with SEMrush, Ahrefs, Google Search Console, and GA4.
- Good analytical skills with knowledge of operating Google Sheets
- Ability to apply advanced formulas and visual reporting on Google Sheets is an added advantage.

Bonus Points

- Proficiency in Google Sheets/Excel for maintaining trackers and other analytical tasks.
- Analytical mindset and ability to decode numbers.
- Should be familiar with Notion.
- Familiarity with SEO tools like SEMRush, Google Keyword Planner, Google Search Console
- Basic understanding of Content Management Systems like Webflow is an added advantage.

Why Join Amber

- Work at one of the fastest-growing global student platforms.
- Flat hierarchy, high ownership, and direct access to leadership.
- A collaborative team that values innovation, data, and transparency.
- A fast-paced work environment with a steep learning curve.

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