Marketing Specialist

3 weeks ago

Gurgaon Haryana, India Wolters Kluwer Full time

Role Overview We are looking for a dynamic Demand Generation Manager to lead integrated marketing efforts across our Tax Accounting Legal portfolios This role will drive pipeline growth through digital channels performance marketing and strategic events The ideal candidate is data-driven creative and passionate about building scalable demand engines Key Responsibilities Integrated Campaigns Develop and execute multi-channel demand generation campaigns tailored to each portfolio Align messaging with buyer personas across professional segments Own campaign KPIs including MQLs SQLs pipeline contribution and ROI Event Marketing Lead planning and execution of webinars roundtables and industry events Collaborate with external partners and internal stakeholders to maximize event impact Manage end-to-end event lifecycle including promotion logistics engagement and post-event nurturing Digital Demand Performance Marketing Drive digital demand through paid media SEO SEM email and social campaigns Manage performance marketing initiatives including budget allocation A B testing and conversion optimization Collaborate with analytics and content teams to refine messaging and targeting Sales Alignment Enablement Partner with sales to ensure campaign alignment and effective lead handoff Provide sales teams with campaign insights lead intelligence and enablement materials Analytics Optimization Monitor campaign performance using CRM and marketing automation platforms Generate actionable insights to improve lead quality and conversion rates Continuously test and optimize tactics across all channels Qualifications 5 years of experience in B2B demand generation and SaaS-based marketing with a strong understanding of subscription models customer lifecycle management and digital acquisition strategies Proven success in digital and event-led marketing strategies Strong understanding of performance marketing metrics and tools Google Ads Meta LinkedIn Campaign Manager Experience with Salesforce Marketo and analytics platforms Excellent communication project management and analytical skills Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process

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