Digital and Social copy Lead

2 weeks ago

Mumbai ex Bombay, India Jobted IN C2 Full time

Job Description

About the Organization/Business Unit

The candidate will be a part of the Communications stream under MACS Agile India and will be responsible for supporting Capgemini’s social team for a specific country or sector.

Job Description:

ü Craft and manage the overall social messaging

ü Write and edit news alerts, press releases, and compile weekly newsletter

ü Prepare coverage reports and social dashboards

ü Prepare social content calendars

ü Prepare and execute social media campaigns involving targeting and retargeting of target audience

ü Maintain the Influencer Tracking List, as well as other key lists for media monitoring and country network distribution

ü Involvement in supporting key social programs: support for creative content, ideas, report launches, news announcements and fortnightly calls helping to build and execute the comms strategy

ü Support key spokespeople with briefing documents in order to prepare for social or press interviews

ü Liaise with local PR managers in countries to keep them informed of upcoming content they can leverage and facilitate Group approvals of materials

ü Liaise with an external agency to co-ordinate and support key social programs and drive results

Job Requirements

Specification / Skills / Experience

- 8+ years of communications and PR and or social media experience

- Has experience of working with a global tech major or is from an agency who has managed PR or social media for global tech companies

- Proficiency in English, a very high standard of both spoken and written language

- Independent and can self-manage the workload

- Robust writing skills - the selected candidate will be writing and editing content on a daily basis

- University degree in journalism, media studies or related qualification

- A cross-cultural background

- Ability to manage more than one project at a time working under tight deadlines

- Strong organizational skills

- Working knowledge of Microsoft Word, Excel, and MS PowerPoint

Specification / Skills / Experience

Primary Skills: Excellent writing and communication skills, project planning, exposure to journalist calls

Secondary Skills: Understanding of digital media, tools, and metrics

o Experience in marketing automation system such as Pardot

o Analytical problem-solving abilities and attention to detail

o Great aptitude for quick learning

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