Associate Vice President, Marketing

Location Noida Hybrid Experience 6 -7 years Reports to VP - Marketing Function Brand Integrated Marketing About 99acres 99acres is India s most trusted real estate platform helping millions find their dream home across cities We re on a mission to simplify home buying through technology content and consumer-first thinking-and we re looking for a Sr Marketing Manager to lead this storytelling revolution Role Overview We are seeking a seasoned strategically minded manager to lead brand and content across all consumer touchpoints This role will helm digital brand campaigns sharp performance creatives partnerships and integrated storytelling across paid owned and earned channels Key Responsibilities 1 Brand Vision Leadership - Define and build the creative vision for 99acres ensuring brand consistency across social channels - IG Youtube and LinkedIn - Drive 360 integrated campaigns-from digital films to performance creatives and emerging digital channels - Build and maintain a distinctive brand identity that reflects both aspiration and trust in the property category 2 Campaign Development Brand Performance - Lead the creative ideation and execution for brand consideration campaigns topical storytelling and influencer-led activations - Spearhead creative messaging framework for creators - celebrities macro micro nano by amplifying the influence of creators to drive leads for new businesses ie build creator commerce - Collaborate with performance marketing teams to deliver ROI-driven creatives-static video partnership ads and motion graphics-for Google Meta programmatic and affiliate channels - Test and optimize creatives for impact across A B variants ad formats and consumer cohorts 3 Creative Strategy Business Integration - Translate consumer insights funnel metrics and competitive research into compelling creative strategies - Work closely with performance product and marketing analytics teams to align messaging with user journeys and conversion triggers - Partner with business teams to design property-specific creatives luxury budget NRI new launches etc 4 Partner Management - Manage external creative agencies production houses and freelancers for scalability and quality - Ensure smooth creative workflows prioritization and project delivery across multiple stakeholders and campaigns 5 Digital Product UX Influence - Collaborate with product and UX teams on micro-copy onboarding flows banners in-app visuals and push notifications to ensure a consistent brand experience inside the platform 6 Quarterly Brand Track Key Qualifications - 6-8 years of experience in brand management brand strategist social media management roles preferably in consumer tech PropTech or e-commerce or boutique specialist agencies - Proven experience in delivering integrated campaigns across digital and social platforms - A strong understanding of performance marketing and how creative impacts CTR CVR and CPC - Sharp design sensibility with hands-on expertise in visual storytelling copy direction and brand tone-of-voice - Exceptional stakeholder management and presentation skills - Working knowledge of AI tools Veo 3 Canva Pro suite Eleven Labs Mid journey design tools Adobe CC Suite Figma social tracking Hoot Suite video production and basic animation tools Bonus if You Have - Experience working in real estate fintech e-comm or marketplace platforms - Exposure to regional campaigns and building scalable multilingual creative ecosystems - Passion for tech-led storytelling motion graphics memes or culture-led content KPIs for Success - Increased brand recall and engagement across core TGs - Improved creative performance metrics across top mid bottom funnel campaigns - Positive qualitative feedback from user research and social listening - High internal NPS from marketing product and business teams Department Marketing Skills Required Content Strategist Creative Lead Creative Director Years Of Exp 7 to 10 Years Designation Associate Vice President Marketing