eCommerce Account Manager

RB2F - Amazon Account Manager

About Us

RB2F is a D2C AI-enabled digital marketing agency based in Pune, blending creativity, performance, and technology to help brands grow and scale. Since 2019, we've been building full-stack digital strategies that connect storytelling with sales, data with emotion, and creativity with commerce. From branding and performance marketing to automation and tech-driven experiences, we partner with ambitious brands to drive real results.

We work with more than 150 businesses across India and MENA markets and across industries like E-commerce, Retail, Edtech among others.

Location: Aundh, Pune

Work Environment: 5 Days/Work from Office

Website: www.rb2f.com

Company Overview

RB2F is an AI-enabled, full-funnel digital marketing agency headquartered in Pune. Since 2019, we've partnered with over 150 businesses across India and MENA, delivering data-driven marketing that integrates creativity, automation, and performance.

We serve clients across E-commerce, Retail, EdTech, SaaS, and other emerging verticals, offering services such as branding, paid media, performance marketing, content, and automation. Our approach connects storytelling with sales, and strategy

with scalability.

Role Overview - Amazon Account Manager

We are looking for an Amazon Account Manager who will take full ownership of end-to-end Amazon business growth for multiple client portfolios. This leadership role is best suited for someone who thrives in performance-driven environments, has deep experience in marketplace management, and can lead cross-functional teams.

You will manage cataloging, operations, advertising, and strategy for Amazon stores - collaborating closely with creatives, supply chain teams, and paid media experts to drive top-line and bottom-line results.

Key Responsibilities :

Strategy & Planning :

- Build and execute Amazon GTM strategies across: -Sponsored Ads (SP, SB, SD), Amazon DSP -Brand Store Optimization, Deals, A+ Content, Subscribe & Save

- Align goals with KPIs such as TACoS, revenue growth, conversion rate, ranking, and Buy Box %

- Develop launch strategies for new products and categories

- Define pricing, competitor positioning, and listing SEO plans

Execution & Optimization :

- Oversee catalog management, listing quality, and FBA/FBM health

- Optimize A+ Content, bullet points, titles, and images based on SEO and CRO best practices

- Monitor account health, inventory, and operational performance

- Optimize campaign budgets, keyword targeting, and sales velocity

Team Leadership

- Manage a team of 4-6 Amazon growth specialists across cataloging, ads, and support

- Set KPIs, manage workflows, and conduct reviews

- Lead client calls, troubleshoot issues, and set redressal protocols

- Enable team with tools training, policy updates, and SOPs

Reporting & Insights

- Prepare performance dashboards using: - Brand Analytics, Business Reports, and 3rd party analytics - Looker Studio, GA4 for D2C + Amazon omni-channel reporting

- Present weekly/monthly performance to clients with data-backed recommendations

- Conduct audits and opportunity assessments across accounts

Innovation & Automation

- Use automation tools for inventory alerts, pricing strategies, and customer review tracking

- Leverage Helium 10, Jungle Scout, and AI content generators to scale operations

- Experiment with new formats (video ads, virtual bundles, coupons)

Tools & Platforms

- Platforms: Amazon Seller Central, Vendor Central, Brand Analytics, Amazon DSP.

- Ad Tools: Amazon Ads Console, Perpetua, Pacvue, Bulk Operations

- Analytics: Business Reports, Helium 10, Looker Studio

- Automation: Zapier, Inventory Planners, FeedbackWhiz

Key Performance Indicators (KPIs)

- Revenue Growth: Drive MoM/YoY growth aligned with client targets

- TACoS Optimization: Maintain or reduce TACoS while increasing sales

- Listing Health Score: Maintain - 95% listing quality and compliance

- Buy Box Ownership: Maximize Buy Box share across high-priority ASINs

- Operational SLAs: Ensure inventory levels, shipping, and reviews meet benchmarks

- Review Management: Grow average rating and review velocity using automated tools

Requirements :

Experience :

- 2-4 years of experience managing Amazon accounts (Seller or Vendor)

- Proven track record of scaling Amazon businesses across different categories

- Experience handling - 50L+ monthly revenue portfolios

Technical Skills :

- Strong in catalog setup, listing SEO, keyword optimization, and store design

- Expertise in ad strategy, pricing, inventory planning, and growth tracking

- Proficiency with brand registry, A+ Content, and compliance best practices

Leadership & Communication :

- Experience managing multi-functional teams

- Strong documentation, presentation, and account ownership capabilities

- Able to align teams toward client KPIs and satisfaction

Why Join RB2F?

- At RB2F, you'll lead Amazon Advertising strategies across high-growth D2C and B2B brands with full ownership and platform freedom. Join a fast-moving team that thrives on data, experimentation, and delivering real business results.

- We offer a high-trust environment, collaborative leadership, and constant learning through AI and automation innovation.

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