Email Marketing Specialist

OpenGov is the leader in AI and ERP solutions for local and state governments in the U S More than 2 000 cities counties state agencies school districts and special districts rely on the OpenGov Public Service Platform to operate efficiently adapt to change and strengthen the public trust Category-leading products include enterprise asset management procurement and contract management accounting and budgeting billing and revenue management permitting and licensing and transparency and open data These solutions come together in the OpenGov ERP allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync Learn about OpenGov s mission to power more effective and accountable government and the vision of high-performance government for every community at Role Summary The Email Marketing Specialist will play a pivotal role in driving OpenGov s lifecycle marketing email marketing and marketing automation strategy Based in Pune you will support our global demand generation team by designing building and executing high-impact email and nurture campaigns and programs that use AI-driven insights to influence pipeline creation customer engagement and long-term retention by ensuring the right message reaches the right audience at the right time This is a hands-on role for someone who thrives at the intersection of automation personalization and data-driven email marketing strategy You ll collaborate closely with the Demand Generation Field Marketing Product Marketing and Marketing Operations to deliver personalized scalable and compliant marketing experiences Key Responsibilities Design build and deploy all email campaigns and automated workflows in Marketo Create and maintain responsive on-brand email templates in Knak Manage campaign intake timelines and delivery using Jira Execute A B tests for subject lines templates and workflows to improve performance Collaborate with Marketing Operations to ensure accurate tracking UTM tagging and Salesforce integration Develop and manage segmentation strategies using behavioral demographic and firmographic data Maintain data hygiene and ensure correct targeting and suppression logic Track and analyze campaign performance metrics providing actionable insights to improve engagement and conversion Ensure compliance with CAN-SPAM GDPR and CCPA regulations and internal data governance policies Conduct QA and testing for every send including content accuracy links and rendering Partner with Demand Generation Field Marketing and Product Marketing to translate campaign briefs into high-quality email executions Ideal Qualifications 2-4 years of hands-on experience executing email marketing campaigns in Marketo required Experience building emails in Knak Familiarity with Jira or other project management tools Marketo certification preferred Experience with Salesforce or comparable CRM systems Basic HTML CSS knowledge for email editing Strong understanding of B2B SaaS marketing funnels segmentation and nurture programs Exceptional attention to detail organization and cross-team communication skills Why OpenGov A Mission That Matters At OpenGov public service is personal We are passionate about our mission to power more effective and accountable government Government that operates efficiently adapts to change and strengthens public trust Some people say this is boring We think it s the core of our democracy Opportunity to Innovate The next great wave of innovation is unfolding with AI and it will impact everything-from the way we work to the way governments interact with their residents Join a trusted team with the passion technology and expertise to drive innovation and bring AI to local government We ve touched 2 000 communities so far and we re just getting started A Team of Passionate Driven People This isn t your typical 9-to-5 job we operate in a fast-paced results-driven environment where impact matters more than simply clocking in and out Our global team of 800 employees is united in our commitment to challenge the status quo OpenGov is headquartered in San Francisco and has offices in Atlanta Boston Buenos Aires Chicago Dubuque Plano and Pune A Place to Make Your Mark We pride ourselves on our performance-based culture where every employee is encouraged to jump in head-first and take action to help us improve If you have a great idea we want to hear it Excellent performance is recognized and rewarded and we love to promote from within