Senior Analyst

3 weeks ago

India iSOCRATES Inc. Full time

Job Description Title: Senior Analyst, Search Employer: iSOCRATES MAdTech Private Limited Reports to: Team Lead, Search and Social Ops Location: Mysuru, Karnataka, India Introducing iSOCRATES iSOCRATES advises on and manages data-driven, mission-critical MAdTech platforms, technologies, and processes as the Global Leader in Programmatic Resource Planning and ExecutionTM serving publishers, marketers, agencies, and enablers. iSOCRATES meets the needs of the multi-billion-dollar MAdTech industry (Marketing Technology plus Advertising Technology) by providing a unique combination of automation and operations technologies and solutions to both supply-side and demand-side partners in the U.S. and globally. The Company Has Two Lines Of Business Planning (Strategy and Operations Consulting) Execution (Managed Services and MAdTechBITM) The firm is staffed with its own proven technology-enabled marketing and advertising platform specialists 24/7/365 at its own wholly owned global delivery centre in Mysuru, Karnataka, India and with its expert Partner Success team based in St. Petersburg, Florida, U.S.A. Partners save money and time, achieving transparent, accountable performance while receiving extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The firm is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A. Job Description We are looking for a Senior Search Analyst, Search who is responsible for setting up SEM and campaigns. The Sr. Search Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns. This role will be responsible for setting up campaigns, ad groups, ads, keywords and monitoring Search campaigns. Roles And Responsibilities Managing the day-to-day campaign activities such as setting up new campaigns, reviewing existing campaign performance and performing quality checks. Making sure each and every campaign is Self QA'ed thoroughly as per the QA checklist. Suggest improvements to QA checklists or process documents. Being very proactive in identifying any gaps in client requirements, assets and communicating those back immediately to the clients. Being very efficient in monitoring the campaigns and any other tasks assigned by the team lead. Work on daily/weekly/monthly reports for client as well as internal as per the requirement. Attend daily scrum meeting with the team. Attend trainings, train junior analysts. Track utilization data on a day-to-day basis using Jira or any client suggested platforms Requirements 3 years experience in Search Engine Marketing (SEM), and Social Media Marketing is an added advantage Proficiency in MS Excel, PowerPoint, and Word Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool Experience working with search marketing tools such as SA 360, Google Adwords and Microsoft Ads (Bing) Reporting and analytics tools such as Google Analytics, SEMRush, Ahrefs, Google Data Studio tools Qualifications BSc/Diploma/BE computer science or BCA/MCA computer science or similar computer and internet education is preferred

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