ABM- Marketing Administrator

2 weeks ago

Bengaluru, India HGS Full time

Job Description: ABM Marketing Administrator Position Overview We are seeking a detail-oriented and tech-savvy ABM Marketing Administrator to join our dynamic marketing team. This role will be responsible for the administration and optimization of our Account-Based Marketing (ABM) platform, ZoomInfo, and will play a key role in the execution and setup of ABM campaigns. The ideal candidate will have a strong understanding of ABM strategies, marketing operations, and data-driven campaign execution. Key Responsibilities - Serve as the primary administrator for ZoomInfo and other ABM-related tools. - Manage user access, data hygiene, integrations, and platform updates. - Ensure platform configurations align with marketing and sales objectives. - Collaborate with marketing and sales teams to build and launch ABM campaigns. - Set up audience segmentation, targeting, and personalization strategies. - Monitor campaign performance and optimize based on analytics and feedback. - Maintain accurate account and contact data within ZoomInfo. - Generate reports and dashboards to track campaign effectiveness and ROI. - Provide insights and recommendations for continuous improvement. - Partner with demand generation, sales, and content teams to align ABM efforts. - Support enablement initiatives by sharing platform best practices and training. - Develop and document workflows for campaign setup and execution. - Identify opportunities to streamline ABM operations and improve scalability. - Qualifications - 8+ years of experience in B2B marketing, preferably in ABM or marketing operations. - Hands-on experience with ZoomInfo or similar ABM platforms. - Strong understanding of ABM principles, targeting, and personalization. - Proficiency in marketing automation tools (e.g., HubSpot). - Analytical mindset with experience in campaign reporting and optimization. - Excellent communication and project management skills. - Ability to work independently and collaboratively in a fast-paced environment. Preferred Skills - Experience with intent data and predictive analytics. - Familiarity with CRM systems and data integration. - Knowledge of digital advertising platforms (LinkedIn, Google Ads). - Certification in ZoomInfo or ABM platforms is a plus. Why Join Us? Be part of a forward-thinking marketing team driving strategic growth. Work with cutting-edge tools and technologies in the ABM space. Enjoy a collaborative culture that values innovation and impact.

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