SEO Specialist

2 days ago

Vadodara India Kernel Equity Full time

Job Description Job Description Position: SEO Specialist (Technical) Location: KernelEquity Technologies Pvt Ltd, Vadodara, Gujarat Work Model: Office Experience Window: 3 to 5 years Position Type: Full-time About the Role We are looking for a results-driven SEO Specialist with a strong background in technical SEO, on-page, and off-page optimization. The ideal candidate will be responsible for improving search engine rankings, driving organic traffic, and optimizing our websites to achieve maximum visibility across search engines. Key Responsibilities - Conduct comprehensive SEO audits to identify technical issues, crawl errors, indexing issues, and performance gaps. - Perform on-page SEO: meta tags, title tags, content optimization, schema markup, internal linking, site structure, etc. - Develop and execute off-page SEO strategies, including backlink building, outreach, and disavow process. - Conduct keyword research & competitor analysis to identify growth opportunities. - Generate and Optimize website content, landing pages, and blog posts for SEO best practices. - Stay up to date with the latest SEO tools, search engine algorithm updates, and best practices. - Collaborate with developers and content teams to implement SEO recommendations. - Monitor website performance with Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc. - Prepare and present SEO performance reports (rankings, traffic, conversions, CTR). AI & SEO Skills: - Proficiency in leveraging AI-powered SEO tools (ChatGPT, Surfer SEO, Jasper, Clearscope, SEMrush AI, Ahrefs Insights, etc.). - Ability to use AI for keyword research, competitor analysis, and content optimization. - Experience in AI-assisted technical SEO audits and automated reporting. - Skilled in prompt engineering for generating optimized titles, meta descriptions, and schema markup. - Knowledge of AI content guidelines (Google's EEAT, avoiding duplicate/thin AI content, human editing for quality). - Familiarity with AI-driven analytics & forecasting for organic search trends. Requirements - 35 years of proven SEO experience (technical + on-page + off-page). - Strong knowledge of Google algorithm updates and SEO best practices. - Hands-on experience with SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, GA4, GSC. - Solid understanding of HTML, CSS, Core Web Vitals, and site speed optimization. - Experience with backlink analysis and link-building campaigns. - Strong analytical skills and ability to interpret data into actionable insights. - Excellent communication and reporting skills. What We Offer - Competitive salary based on experience. - Dynamic and friendly work environment that fosters innovation and collaboration. - Opportunity to lead SEO efforts across multiple websites. - Comprehensive family health insurance coverage for peace of mind.

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