Senior Brand Leader

About AstraZeneca AstraZeneca is a global science-led patient-focused biopharmaceutical company that focuses on the discovery development and commercialization of prescription medicines for some of the world s most serious diseases But we re more than one of the world s leading pharmaceutical companies Capsule The position holder is responsible for providing leadership support with specific focus on Strategic Marketing communications content development planning and execution for an indications brand The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies The incumbent should be familiar with and aligned to the regional global strategies Objective Building Brands Therapy Critical actions Support achievement of Market Share objective bottom-line targets top line profitability Analyse market conditions and forecast sales and market share Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long Medium- and Short-term marketing plans Measures QQA Percentage increase in market share for portfolio Achievement of sales targets Review of strategies with functional head Cost vs budget analysis Objective Completion of product strategic and tactical Plans and Monitors the implementation Critical actions Develops and delivers key brand indication level promotional assets relevant to market needs Ensures market model are in line with global templates standard Brand Plan template Monitors sales and product supply ensures forecasts are adjusted as necessary Tracks implementation plan with sales management to ensure achievement of targets Measures QQA Regular reviews of global templates and marketing guidelines Review of strategies with functional head Achievement of budget spending according to plan Regular forecast adjustment such that forecasting desired accuracy Objective Relationship building with key external stakeholders and builds AZ networking Critical actions Works to identify the key stakeholders and KOLs in the therapeutic area Establishes regular contact with key stakeholders especially KOLs Measures QQA Systems in place for targeting key stakeholders and KOLs Achievement of agreed number of contact and receives product brand manager contact reports Take feedback from key stakeholders and KOLs Objective Maintain and improve systems and processes Critical Actions Tracks monthly performance vs budget and analyse reasons for gaps Completes and submits monthly summary of performance including activities and A P against the plan Streamlines reporting system and re-evaluate the necessity of reports as required Ensures completion of expense reports by team Measures QQA All reports submitted are accurate data interpreted actual vs budget New improvements initiatives in place Objective Launch planning execution support Critical Actions Support the development of relevant launch plan aligned to their respective tumor brand Work effectively with the cross-functional team to support development of world class launch plans Objective Adherence to AZ and industry code of conducts ethics and code of marketing practice Critical Actions Ensures compliance from all staff to guidelines codes policies and procedures Ensures compliance with AZ code of conduct Ensures that company confidentiality is maintained i e intellectual property product strategic and salary information Discloses potential breach of codes or conducts Measures QQA No non-compliance issues raised with local and global policies and procedures Less than 2 complaints from competitors against marketing practice No breach of confidentiality All disclosures are investigated and resolved Objective Strong Alignment to sales functions Critical Actions Strong Alignment to sales functions Collaboration with Sales team for effective and result oriented execution Education Qualifications Skills and Experience Essential University graduate ideally MBA from reputable institute 5 to 6 years commercial experience in Oncology TA is must including 2-3 years of experience in brand marketing Proficient in oral and written communication English Desirable Experience of alliance management in co-marketing Co- promotion Prior experience in prelaunch commercialising preferably in global brand Key personal capabilities and attitude Key Functional Capabilities Excellent Communication Skills Good Planning and Organisational Skills Excellent Scientific knowledge Ability to develop Strategic Partnerships Preferably having launch experience in oncology segment Through understanding of institution business and preferably state govt segment Demonstrate AZ Values Consistently We follow the science We put patients first We play to win We do the right thing We are entrepreneurial Key Relationships to reach solutions Internal to AZ or team Sales Management and Field Force Medical and Regulatory departments Marketing colleagues Finance HR Supply Chain Global regional groups External to AZ Key opinion leaders doctors medical societies regulatory body healthcare associations Pharmacists Patients associations Communication agencies market research PR ads and events companies etc Why AstraZeneca At AstraZeneca we re dedicated to being a Great Place to Work Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit There s no better place to make a difference to medicine patients and society An inclusive culture that champions diversity and collaboration and always committed to lifelong learning growth and development We re on an exciting journey to pioneer the future of healthcare You can find alternative messaging to use in the Global Talent Attraction Story messaging section of the Global Playbook on the - try to use other examples in order to make it different for candidates So what s next Are you already imagining yourself joining our team Good because we can t wait to hear from you Are you ready to bring new ideas and fresh thinking to the table Brilliant We have one seat available and we hope it s yours If you re curious to know more then please reach out to contact person We welcome with your application no later than Month XX Date Posted 03-Sept-2025 Closing Date 19-Sept-2025 AstraZeneca embraces diversity and equality of opportunity We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills We believe that the more inclusive we are the better our work will be We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics We comply with all applicable laws and regulations on non-discrimination in employment and recruitment as well as work authorization and employment eligibility verification requirements