Paid Marketing Executive

4 days ago

Noida India GreenHonchos Full time

Job Description

Job Title - Performance Marketer

Experience: 1 - 3 Years

Notice Period: 0-15 days (Preferred Immediate Joiner)

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Employment Type: Full-time

Roles and Responsibilities:

- Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.
- Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
- Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
- Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
- Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
- Utilize AI tools to stay updated with the latest industry trends and innovations.
- Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
- Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.
- Prioritize campaigns based on product demand, stock levels, and profit margins.
- Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.
- Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.
- Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
- Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).
- Lead and mentor a team of performance marketers to achieve client revenue target and growth.
- Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
- Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
- Continuously refine targeting strategies to improve performance across various platforms.
- Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.
- Familiarity with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

- Minimum relevant Experience of 2 to 5 Years.
- Strong team management and team mentoring skills.
- Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
- Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
- Exposure to Branding, Advertising and Online marketing (Agency Experience)
- Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
- Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
- Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.

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