Paid Ads specialist

7 hours ago

India Twigs and Ink Marketing Full time

Company Description

Twigs and Ink Marketing comprises a seasoned team of marketing experts who collaborate with fast-paced start-ups and rapidly growing organizations. We specialize in a martech stack for Client Engagement, Digital Marketing, Marketing Automation, Account-based and Partner Management, Market Research, Content Management, and Competitor Analysis. Our mission is to provide strategic and effective marketing solutions to stimulate growth and innovation within our clients’ businesses.


About the Role:

We are seeking a results-driven Paid Ads Specialist with 3–4 years of hands-on experience managing and optimizing ad campaigns across Google Ads, LinkedIn Ads, and Meta Ads (Facebook & Instagram). The ideal candidate will have a strong track record of delivering measurable ROI, along with the ability to strategize, execute, and refine campaigns. Experience with other ad platforms or formats (e.g., YouTube, Programmatic, Display, Native Ads) will be considered a plus.

Key Responsibilities:

  • Plan, create, and manage paid advertising campaigns on Google, LinkedIn, and Meta.
  • Conduct keyword research, audience targeting, and A/B testing to optimize ad performance.
  • Monitor daily campaign performance and make data-driven adjustments to improve results.
  • Develop ad copy, creatives (in collaboration with design team if needed), and landing page recommendations.
  • Track, analyze, and report on KPIs including CTR, CPC, CPM, conversions, and ROI.
  • Stay updated with the latest trends, platform updates, and industry best practices.
  • Suggest and test new channels or ad formats to maximize campaign effectiveness.

Requirements:

  • 3–4 years of proven experience in running and managing paid ad campaigns on Google, LinkedIn, and Meta.
  • Strong understanding of ad metrics, analytics, and reporting tools.
  • Hands-on experience with campaign optimization techniques.
  • Familiarity with tools such as Google Analytics, Tag Manager, and tracking pixels.
  • Strong communication and analytical skills.
  • Ability to work independently, meet deadlines, and manage multiple campaigns.

Nice-to-Have:

  • Experience with YouTube Ads, Twitter Ads, Programmatic, or Native platforms.
  • Basic knowledge of SEO and landing page optimization.
  • Certifications in Google Ads, LinkedIn Marketing, or Meta Blueprint.

Engagement Type:

  • Part-time, freelance / project basis
  • Remote role with flexible working hours


  • Paid Ads Marketer

    4 weeks ago

    India Boo Full time

    Boo careersPersonality Social AppBoo is a personality-based social dating app that allows you to deeply understand anyone and connect with people who intuitively understand you The RoleYou will be responsible for Strategic Planning Develops and implements paid advertising strategies aligned with overall marketing goals Defines target audiences sets...

  • Paid Ads Marketer

    2 weeks ago

    India Boo Full time

    Boo is a personality-based social dating app that allows you to deeply understand anyone and connect with people who intuitively understand you The Role Improve upon paid social media processes and innovation of new strategies and techniques Own strategy and execution for your channel for each of your clients in an effort to hit or surpass client goals...

  • Paid Ads specialist

    1 day ago

    India Twigs and Ink Marketing Full time

    Company Description Twigs and Ink Marketing comprises a seasoned team of marketing experts who collaborate with fast-paced start-ups and rapidly growing organizations. We specialize in a martech stack for Client Engagement, Digital Marketing, Marketing Automation, Account-based and Partner Management, Market Research, Content Management, and Competitor...

  • Media Buyer or Paid Ads Growth Specialist

    1 week ago

    India beBeeGrowth Full time ₹ 5,00,000 - ₹ 8,00,000

    Job Opportunity">We are looking for an experienced media buyer or paid ads growth specialist to join our team. The ideal candidate will have a proven track record of driving results and improving the overall experience for our clients and their brands.">The successful candidate will be responsible for researching and implementing effective advertising...

  • Performance Marketer for Paid Ads

    4 days ago

    India TopHat HR Full time

    About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Performance marketer for paid ads

    1 day ago

    India TopHat HR Full time

    About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2 B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Paid Digital Specialist

    2 weeks ago

    India beBeeDigital Full time ₹ 45,000 - ₹ 6,25,000

    Job DescriptionAs a Paid Digital Specialist, you will be responsible for managing and executing paid digital campaigns on Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram).Our ideal candidate has 5+ years of experience in managing both Meta Ads and Google Ads. You have worked with ecommerce and lead generation clients and are fluent in...

  • Performance Marketer for Paid Ads

    3 days ago

    India TopHat HR Full time

    About Us: Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7:30 PM-3:30 AM IST, Monday- Friday Our client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Performance Marketer for Paid Ads

    2 days ago

    India TopHat HR Full time

    About Us:Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.Shift timings- 7:30 PM-3:30 AM IST, Monday- FridayOur client is a leading B2B technology company revolutionizing offline communication with an API-first platform for automated direct mail and address...

  • Head of Paid Media Manager

    13 hours ago

    India The SecondShaadi Full time

    About WPP WPP is the world’s largest communications and marketing services group, present in over 100 countries. At WPP Media CA, we specialise in high-impact paid media campaigns, helping world-class brands scale through the power of Google Ads, TikTok Ads, and Meta Ads. We are seeking a Head of Paid Media Manager to lead our paid media operations in...