Marketing Lead

Job Description About Us Successive Digital is a global leader in full-service software development, serving clients worldwide. With a commitment to excellence and technical proficiency, Successive delivers exceptional digital solutions that empower businesses to thrive in the digital age. We hold expertise in the realm of web and mobile applications powered by Cloud, Data & AI, helping every business meet its unique needs and objectives. Our Expertise Includes Consulting: We create competitive business and operations transformation strategies to help companies stay ahead of the digital curve. Cloud: We help businesses harness the advantage of digital and innovation with cohesive cloud services, including enterprise modernization and cloud-native solutions. CMS: We empower enterprise transformation with advanced technologies and methodologies, including headless solutions. Creative: We create brand stories by focusing on customer-centric design and best practices, allowing intuitive navigation and higher conversion rates. Commerce: We help with digitization, transformation, and supply chain reconfiguration to change the retail landscape by developing winning retail strategies that help businesses set and execute their strategy with processes and technology that scale as their eCommerce scale. Product Engineering: We help you deliver better customer experience and business outcomes by helping them customize their applications. Our team blends deep industry and technical expertise in product engineering that creates impact and increases operational efficiency. Industries We Serve - Consumer Goods - Media & Entertainment - Government & Public Sector - Retail & Commerce - Agriculture - Manufacturing - Travel & Hospitality - Healthcare & Lifesciences - Chemical, Oil & Gas - Transportation & Logistics - Aerospace & Defence - Automotive & Mobility - Banking & Finance Who Are We Looking For Job Title: Senior Manager Marketing / Marketing Head Experience: 8 Years + Location: Noida Responsibilities - Lead the overall marketing strategy focusing on demand generation inbound and outbound marketing for B2B IT services - Own SEO content marketing website management and organic lead generation - Plan and execute outbound initiatives including ABM LinkedIn campaigns email marketing and paid media - Manage program delivery across multiple client-facing marketing services projects ensuring deadlines and quality standards are met - Drive employer branding initiatives to strengthen the company's position as an employer of choice - Collaborate with sales delivery and leadership teams to ensure marketing supports revenue and growth objectives - Oversee social media thought leadership PR and events to increase market presence - Track analyze and report on marketing KPIs providing actionable insights to leadership - Manage marketing budgets vendor relationships and ensure ROI on all marketing spend - Mentor and guide the internal marketing team ensuring skill development and high performance - Technical SEO demand generation activities. Requirements - Minimum 8 years of experience in B2B IT services marketing - Strong expertise in inbound and outbound marketing strategy and execution - Proven experience in managing client marketing services projects - Solid background in employer branding initiatives and talent marketing - Hands-on experience with tools like HubSpot Salesforce Google Analytics LinkedIn Ads and content management systems - Excellent program management and cross-functional collaboration skills - Strong leadership capabilities with experience managing teams and external partners - Analytical mindset with a focus on data-driven decision making Life At Successive - Successive has a culture of diverse, global teams who have a passion for collaboration and client service. We challenge, inspire, and develop each other, which empowers us to own our destinies and our careers. - We extend our support in mentoring, and on-the-job development which helps you to achieve career success. - We provide onsite opportunities as well (Our Global offices). - We provide comprehensive benefits including Maternity and Paternity Leaves benefits and other paid leaves. - We allow our talent to work on multiple technologies. - We provide a Professional Development Program which helps you to develop your technical and behavioral skills and competencies. - We ensure On-Time salaries which are above or at par with market standards. - We have a well-defined Reward & Recognition process. - We love fun and have team outings, parties, sports, and cultural events around the year. Follow Us On Website: https://successive.tech/ Facebook: https://www.facebook.com/Successivetech/ LinkedIn: https://www.linkedin.com/company/successivedigital/ You may write us or share your applications at: [Confidential Information]