Only 24h Left Product Marketing Manager-Competitive Intelligence

3 weeks ago


Hyderabad, India KEKA TECHNOLOGIES Full time

Job Description What you'll do: - Develop and own Keka s market & competitive intelligence program, including win-loss analysis, sales enablement, and competitive deal support - Gather primary (win-loss interviews, sales sentiment, etc.) and secondary research and data to determine market conditions, competitive insights, and trends in the solar software market - Identify and curate insights on competitors current offer strategies, product sets, capabilities, offers and pricing, competitive positioning, growth activities, and other changes affecting market dynamics, performance, and market share - Create compelling content in the form of competitive battle cards, SWOT, win-loss analysis, and more for use by customer-facing teams - Develop a communication plan to regularly share key insights with internal stakeholders across teams, including Product, Sales, CS, and Marketing, to inform product and GTM strategy What we value: - Strategic thinker with the ability to synthesize information from multiple sources into relevant, comprehensible, and actionable insights for different stakeholders - Strong market research, quantitative and analytical skills - Ability to team up cross-functionally, especially across marketing, product management, and sales channels - A process-motivated person with the ability to stand up programs with company-wide impact - Excellent verbal, written communication, and presentation skills



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